Sat.Jan 27, 2024 - Fri.Feb 02, 2024

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It Starts With an Alliance Culture 

Peter Simoons

“Culture Eats Strategy for Breakfast” is a quote by Peter Drucker that addresses the point that regardless of how good your strategy is, if the organisational culture isn’t set up to support it, your strategy will fail. The same applies to alliances, you can craft the most promising alliance with a partner but if the organisational culture isn’t set up to support it, your alliance is destined to fail.

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Leadership in Hospitality: Key thought leaders in the hospitality industry

Jake Jorgovan

Thought leaders offer a unique blend of expertise, insight, and foresight, essential for navigating the dynamic hospitality landscape. They provide strategic direction, foster innovation, and share valuable industry trends. Learning from these leaders can be pivotal in staying ahead of the competition and adapting to changing market demands. If you’re seeking key thought leaders in the hospitality industry, you may struggle to identify individuals who can truly drive innovation and growth.

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Top 10 Ways to Foster Industry Consortia Growth through Marketing, PR, and Event Management

ISTO / IEEE

Building a thriving industry community requires a strategic approach that combines marketing, public relations (PR), and event management. This integrated approach not only helps in creating brand awareness but also establishes a strong and engaged community.Let’s explore the top 10 key points on how to leverage these three pillars to grow an industry community.

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5 ways to unearth your hidden potential

Stellar Partnerships

One of my favourite things to do at the start of a new year is to buy a diary. The clean, fresh pages speak of opportunities and adventures yet to be lived. It also feels like I’ve got time; the whole year ahead despite hot cross buns appearing in shops in Boxing Day. Yes, Coles, I’m looking at you! Many of you have new corporate partnerships on your wish list for 2024.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How does data deduplication work?

IBM Business Partners

Recent years have witnessed an explosion in the proliferation of self-storage units. These large, warehouse units have sprung up nationally as a booming industry because of one reason—the average person now has more possessions than they know what to do with. The same basic situation also plagues the world of IT. We’re in the midst of an explosion of data.

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Has Your Organization been Blocked by Charitable Fundraising Platforms? It is likely due to California’s new “Good Standing” requirement.

Pearlman + Pearlman

In the past few months, a sizable number of nonprofit organizations were surprised to find themselves blocked from receiving donations through various online fundraising platforms including Facebook. The cause was failure to be in “good standing” in California. This “good standing” requirement is part of California’s law governing charitable fundraising platforms.

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How Google Local Services Ads Are Shaping Business Success

SEO Magazine

Google Local Services Ads elevate your business presence online. In top search results, these ads showcase plumbers, electricians, and realtors. With a cursor hover, they expand for visibility. Google’s background checks bolster consumer trust in these services. By appearing above the local pack, businesses gain an edge with prominent placement, which is crucial for attracting potential clients right when they need you most.

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Video: Jeskell Systems New CMO on Channel Marketing Best Practices and Challenges

Channel Insider

In episode 4 of Channel Insider: Partner POV, host Katie Bavoso sits down with the new Chief Marketing Officer of Jeskell Systems, Kelly Nuckolls. In her first month as CMO, Kelly has experienced bad marketing practices first hand with her inbox getting spammed by people trying to get her attention and time. She explains why this is not the way to she intends to lead her marketing team, as well as why she chose to join the 40 year old solution provider, and why Jeskell Systems is more than a tra

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Top Fractional CDO (Chief Data Officer) Consultants & Consulting Firms

Jake Jorgovan

In the era of data-driven decision-making, the role of a Chief Data Officer (CDO) has become increasingly critical for organizations. These professionals spearhead the strategies for data management, ensuring that data is collected, categorized, and transformed into meaningful insights. The Value of Fractional CDO Consultants and Consulting Firms The concept of fractional CDOs is gaining traction as a strategic solution for businesses, particularly for those that might not yet have the resources

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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What are the different types of sourcing?

IBM Business Partners

Sourcing isn’t just a concern for procurement teams. With rising consumer and stakeholder expectations around ethical and responsible supply chains, who supplies your organization’s goods and services is also a C-suite consideration. The sourcing process sits within supply chain management and is used for identifying, vetting and selecting the best suppliers.

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Should You Care About Deinfluencing?

SEO Magazine

You may wonder if “deinfluencing” deserves your attention, especially in a landscape shaped by AI-driven marketing. Essentially, deinfluencing aims to guide choices away from hype and towards value or necessity. In the digital space where artificial intelligence crafts tailored messages for consumers, understanding this trend proves useful.

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IBM Partner Plus Service Track Expands Opportunities for MSPs

Channel Insider

In the wake of an exceptional year for AI and hybrid cloud technologies in 2023, IBM is gearing up to amplify its partner initiatives with the launch of a new Service track in its Partner Plus program. Building on the success of its robust partner program and cutting-edge technology, the new Service track is being introduced to create exclusive opportunities for IBM business partners.

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Top 11 Mechanical Engineering Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

The journey of a mechanical engineer, from the academic hallways to the professional world, is often met with the crucial task of finding the right opportunity. The landscape of mechanical engineering careers is vast and diverse, leading to a plethora of paths one can take. This article aims to guide those in the field of mechanical engineering, whether fresh graduates or seasoned professionals, in navigating the intricate web of job hunting and career advancement.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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8 steps to build a successful multicloud strategy

IBM Business Partners

Increasingly, enterprise organizations are adopting a multicloud approach—the use of cloud services from more than one cloud vendor—to optimize performance, control costs and prevent vendor lock-in. According to a recent forecast from Gartner (link resides outside ibm.com) worldwide end-user spending on public cloud services is expected to grow 20.4% to total $678.8 billion in 2024, up from $563.6 billion in 2023.

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Transforming Customer Connections through AI-Driven Strategies

SEO Magazine

In the current customer relations management landscape, AI-driven strategies stand at the forefront. Conversational AI transforms how businesses connect with their audience through seamless communication that mirrors human interaction. By harnessing state-of-the-art language processing technologies, these systems interpret needs accurately and provide fast assistance, shaping a more personalized experience for every user.

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Top 5 Latest Tech Trends Unveiled at CES 2024

Channel Insider

This year’s Consumer Electronics Show (CES) which wrapped up on January 12, unveiled many groundbreaking trends that are poised to reshape the technological landscape. For managed service providers (MSPs) and channel partners, staying ahead of these trends is crucial to ensure optimal service delivery to clients in today’s ever-changing tech environment.

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Leadership in Operations: The Chief Operations Officer's Playbook

Jake Jorgovan

Acting as the linchpin of a company's operational success, the Chief Operations Officer (COO) blends strategic vision with hands-on leadership to drive performance and innovation. Their unique position enables them to influence all aspects of operations, from managing day-to-day activities to shaping long-term strategies. A capable COO ensures smooth operations and inspires teams to reach new heights.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The AI Assistant for everyone: watsonx Orchestrate combines generative AI and automation to boost productivity

IBM Business Partners

What if employees had the ability to effortlessly delegate time-consuming tasks, access information seamlessly through simple inquiries, and tackle complex projects within a single, streamlined application? What if customers had access to an intelligent, friendly virtual agent to provide answers and enable self-service experiences around the clock? This technological revolution is now possible, thanks to the innovative capabilities of generative AI powered automation.

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Why Some CEOs Are More Likely to Engage in Corporate Downsizing

INSEAD Knowledge

When a firm’s performance falls short of aspirations, organisational changes can help stop the bleeding and get things back on track. Broadly speaking, firms have two strategic avenues to consider. The first is growth-related strategies to improve the firm’s position and performance, which could range from mergers and acquisitions to introducing new products and expanding factories.

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Bevy of Security Moves Highlight 2024 Core Strategy for Australian MSPs

Channel Insider

Two recent moves by Australian MSPs to scale their security practice — one through acquisition and the other by adopting a new, home-grown platform — highlight just how significant tailored security solutions will be in the year ahead. 5G Networks acquires security specialist to better meet Australian client needs Melbourne-based 5G Networks Limited announced that it had acquired Security Shift, a managed security services provider (MSSP), for $4 million.

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Top 10 Learning & Development (L&D) Consultants, Companies, & Consulting Firms

Jake Jorgovan

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” - Henry Ford In the corporate world, Learning & Development (L&D) stands as a cornerstone for enhancing employee skills, boosting productivity, and fostering a culture of continuous improvement, especially in an age where upskilling is more of a necessity than a luxury.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Forging a framework for central bank digital currencies and tokenization of other financial assets

IBM Business Partners

Ever since the COVID-19 pandemic, cash usage has been decreasing worldwide and digital payments based on cryptocurrencies or legacy digital payment systems have prevailed. As a result, new forms of centrally managed digital currencies are emerging alongside cryptocurrencies like Bitcoin, the notorious volatility of which has challenged their acceptance worldwide.

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The Missing Puzzle Piece: How to Connect Planning to Delivery

Planview Blog

Organizations put a lot of effort into devising robust strategies and plans to achieve their targeted business outcomes. Yet, the pivotal challenge lies in bridging the divide between strategic intent and actual delivery. The disconnectedness between strategy and delivery isn’t due to a scarcity of innovative ideas or thorough planning. Instead, it stems from the lack of efficiency and effectiveness in implementing and executing these strategies.

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Mainline Director of Tech Talks Differentiators and End of VMware Partner Connect

Channel Insider

The ability to establish a unique and differentiated brand identity as an MSP is critical in building trust with clients and partners while ensuring relevance in a competitive landscape. Channel Insider: Partner POV host, Katie Bavoso, recently sat down with Carlos Marques, Director of Technology at Mainline Information Systems to delve into Mainline’s remarkable growth trajectory, its unique selling proposition, and how it intends to handle the end of its partnership with VMware.

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Top 12 Turnaround & Restructuring Consultants and Consulting Firms

Jake Jorgovan

For companies facing financial difficulties, operational inefficiencies, or market disruptions, turnaround and restructuring consultants offer a lifeline, guiding them back to stability and growth. Turnaround and restructuring consultants play a crucial role in rescuing businesses from the brink of failure and setting them on a path to recovery. Top 12 Turnaround and Restructuring Consultants and Consulting Firms TL;DR FTI Consulting : Global leader in restructuring advisory, specializing in sta

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Why DDI solutions aren’t always ideal for authoritative DNS

IBM Business Partners

The distinction between “internal” and “external” networks has always been somewhat false. Clients are accustomed to thinking about firewalls as the barrier between network elements we expose to the internet and back-end systems that are only accessible to insiders. Yet as the delivery mechanisms for applications, websites and content become more decentralized, that barrier is becoming more permeable.

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How to Craft Effective AI Prompts for SEO Excellence

SEO Magazine

In the realm of search engine optimization, prompt engineering emerges as a key technique for elevating AI performance. Crafting precise prompts guides large language models like GPT-3 or GPT-4 to deliver valuable responses tailored to specific tasks. As you hone your skills in this area, you unlock the potential to train these powerful tools for varied applications, from customer service bots to insightful analytics aids.

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Leaders in the Making

Market Source Inc

Vedrana Skoplijak and Katie Gordon share how the nine-month #GirlsClub training program helped them get out of their comfort zone, take risks, and attain greater self-confidence as professional leaders, and women on the way up in their careers. The post Leaders in the Making appeared first on MarketSource.

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