Be Partner Ready

DECEMBER 11, 2023

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies

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Banking 246

Peter Simoons

SEPTEMBER 10, 2023

The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?

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Alliance management Strategic alliances Business partnerships Government 245

Peter Simoons

APRIL 23, 2023

Over the past few months Artificial Intelligence (AI) has been in the news quite a lot, especially in the form of ChatGPT. Even though ChatGPT promises to be a useful tool, the news has not all been positive. The EU privacy regulators have created a special task force to investigate ChatGPT and Italy has already banned access to ChatGPT. Microsoft has heavily invested in the company behind the tool, which rekindled competition between the big IT companies.

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Alliance management Channels and alliances Strategic alliances Legal 246

Peter Simoons

JULY 2, 2023

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.

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Strategic alliances Business partnerships 246

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

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Ecosystems 240

PartnerTap

JULY 11, 2023

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

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Successful channels Credit Ecosystems 246

Stellar Partnerships

FEBRUARY 6, 2023

It’s the start of the Australian school year and parents have been cleaning out the shops for new shoes, uniforms and eye wateringly expensive stationery. Of course, they need the must-have Harry Potter themed drink bottle at a bracing $45! February is when everyone is best dressed and ready to go. That’s why schools do their class photos now, and not in December when outfits are frayed, and everyone looks like they’ve been through Tough Mudder.

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Corporate partnerships 246

INSEAD Knowledge

DECEMBER 19, 2023

2023 has been a relentless year. Devastating wars and disasters caused widespread destruction and humanitarian crises. Progress towards the Sustainable Development Goals remained sluggish. Recession fears loomed. Mass layoffs in the tech industry and the collapse of Silicon Valley Bank floored us all. The great leap forward of artificial intelligence (AI) ignited ethical and safety concerns.

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Banking Government 125

INSEAD Knowledge

APRIL 26, 2023

When top Amazon executives were debating in the mid-2000s whether to greenlight Kindle, the now ubiquitous e-reader, sparks flew in the boardroom. Jeff Wilke, the CEO of Amazon’s retail business at the time, openly challenged Jeff Bezos in front of the board. Wilke argued that the venture would fail because Amazon lacked experience creating hardware.

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Insurance Retail Collaboration 137

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Frost & Sullivan

OCTOBER 23, 2023

San Antonio, TX — October 23, 2023 — Frost & Sullivan recently researched the cloud-native application protection platform (CNAPP) industry and, based on its findings, recognizes Runecast with the 2023 European New Product Innovation Award. Runecast is a trusted cloud security solutions provider that helps organizations worldwide identify and respond to security risks and vulnerabilities, achieve continuous compliance, and optimize runtime protection.

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Risk mitigation Insurance Banking Government 135

Be Partner Ready

AUGUST 22, 2023

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). While these terms are often used interchangeably, it’s important to understand that they’re different.

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Government Legal Energy 237

IBM Business Partners

MAY 9, 2023

We stand on the frontier of an AI revolution. Over the past decade, deep learning arose from a seismic collision of data availability and sheer compute power, enabling a host of impressive AI capabilities. But we’ve faced a paradoxical challenge: automation is labor intensive. It sounds like a joke, but it’s not, as anyone who has tried to solve business problems with AI may know.

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Legal Finance Energy Utilities 128

Partnership on AI

OCTOBER 27, 2023

Share Our Blog / Blog PAI’s Policy Forum — The Time Is Now to Act Together on AI Governance Rebecca Finlay October 27, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> This week Partnership on AI (PAI) had the pleasure of convening a Policy Forum with leaders from around the world, who have been building the foundation of good AI governance.

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Government Construction Collaboration 119

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Peter Simoons

OCTOBER 22, 2023

The difference between alliance success and alliance failure can be attributed to various factors. Yet, when we distil it to the most crucial elements of alliance success, governance emerges as one of the seven elements that often makes the decisive difference. A robust governance system is cultivated with an emphasis on continuity and the facilitation of partnerships.

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Government Alliance governance Alliance management Alliance structuring 246

Hype

FEBRUARY 7, 2023

As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at customers’ latent or hidden needs and translates them into solutions that will serve them. In other words, a strategy that focuses on co-creating value together with your customers.

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Impact

SEPTEMBER 12, 2023

By adding SaaSquatch’s leading customer referral technology to impact.com, clients will be able to transform customers into lifelong advocates through authentic, profitable, and scalable partnerships between consumers and brands NEW YORK – September 12, 2023 – impact.com, the world’s leading partnership management platform, today announced it has acquired SaaSquatch, a best-in-class provider of customer referral software.

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Credit Partnership management 115

PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

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Credit Collaboration Ecosystems 245

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Stellar Partnerships

FEBRUARY 26, 2023

Partnerships are more than just the money, right? Just like airlines are all about the schedules, seat size and in-flight entertainment, until one crashes into a hillside. Then it’s all about safety and maintenance. Alan Joyce is attempting a tricky balancing act between returning Qantas to profitability and getting a fully loaded 767 into the air without an engine dropping off.

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Engineering 236

Remarkable Partnerships

JANUARY 3, 2023

Including 6 learnings on building corporate partnerships. This is a guest blog by Richard Turner, Director of Fundraising, SolarAid. Have you ever built a house of cards? Spending what feels like ages carefully constructing the highest triangle possible only of course for it all to come crashing down! That’s how I used to view corporate fundraising.

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Corporate partnerships Energy Construction 111

INSEAD Knowledge

JANUARY 31, 2023

Over a million users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The chatbot recently passed a Wharton School MBA exam, prompting further admiration and alarm. Several academic journal publishers have banned authors from using ChatGPT, and professors are changing exams and assignments in response to the tool.

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Engineering 136

Frost & Sullivan

SEPTEMBER 18, 2023

In the last article, we explored automation’s potential to deliver swift query resolution while carving out multi-million-dollar savings for contact centers. Companies know this and are investing heavily in AI and automation solutions. Yet many consumers are not happy with the state of affairs. Why is it that most automation projects fail to deliver on expectations?

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

SEO Magazine

NOVEMBER 8, 2023

In the realm of digital marketing and content creation, the emergence of AI-driven writing tools has been nothing short of revolutionary. Yet, despite their ingenuity, a glaring gap has remained—a disconnect in context and relevance, a struggle to mirror the nuanced understanding that human writers bring to the table. This is where SEO GPT 2, the latest iteration from SEO Vendor, ushers in a groundbreaking patent-pending solution: Dynamic Topic Relations.

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Engineering Construction Energy 105

IBM Business Partners

SEPTEMBER 5, 2023

This is part four in a five-part series on mainframe modernization. The secret to mainstreaming the mainframe into today’s modern, cloud-centric IT environments is to make the experience of working with the mainframe like the experience of working off the mainframe—especially the developer experience (DX). Historically, working on the mainframe was an entirely different experience from the distributed world.

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Banking Engineering Collaboration 120

Planview Blog

SEPTEMBER 26, 2023

Elvia Martínez manages two teams across three continents. Elvia uses her unique background from an immigrant family to lead her teams with inclusivity, collaboration, and support. Explain your role as a Global Manager of Business Intelligence and Analytics and a few of your responsibilities. I manage two engineering support teams. They’re spread across the US, Sweden, Germany, and India.

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Engineering Collaboration 105

TRG Blog

MAY 11, 2023

In today's rapidly evolving business landscape, embracing digital transformation has become crucial for the long-term success and sustainability of businesses, including small and medium-sized enterprises (SMEs).

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Hype

MAY 31, 2023

Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.

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Impact

MARCH 7, 2023

Imagine writing a beard-shaping guide geared toward millennial men. You’d likely list all the steps to shape and maintain specific beard styles. Within these steps, you’d mention items they need to complete the look. Now you can add affiliate links to helpful products from brands that align with your audience, ensuring they achieve the best results.

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Credit Banking Engineering 111

Collaboration LLC

NOVEMBER 9, 2023

This was the burning question on everyone's mind, as the Central Coast leaders met last week to discuss the state of the national and local economy. The prevailing consensus was a reassuring 'probably not in 2024. ' Let's delve into the critical insights I gathered that could impact businesses across the Central Coast. On a national scale, Chris Thornberg a Founding Partner at Beacon Economics, predicted a relatively stable economy for the upcoming year.

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Collaboration 98