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It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies
The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?
Over the past few months Artificial Intelligence (AI) has been in the news quite a lot, especially in the form of ChatGPT. Even though ChatGPT promises to be a useful tool, the news has not all been positive. The EU privacy regulators have created a special task force to investigate ChatGPT and Italy has already banned access to ChatGPT. Microsoft has heavily invested in the company behind the tool, which rekindled competition between the big IT companies.
“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.
A country’s talent is its powerhouse. Attracting, developing and retaining skilled individuals isn’t just a strategy – it shapes a nation’s success in the global arena.For ten years, the Global Talent Competitiveness Index (GTCI) has evaluated the talent performance of countries, guiding decision makers in shaping policies and practices to boost their competitive edge.In this year’s GTCI rankings comprising 134 countries, Switzerland emerges as the leading nation in cultivating talent, closely f
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A country’s talent is its powerhouse. Attracting, developing and retaining skilled individuals isn’t just a strategy – it shapes a nation’s success in the global arena.For ten years, the Global Talent Competitiveness Index (GTCI) has evaluated the talent performance of countries, guiding decision makers in shaping policies and practices to boost their competitive edge.In this year’s GTCI rankings comprising 134 countries, Switzerland emerges as the leading nation in cultivating talent, closely f
Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.
It’s the start of the Australian school year and parents have been cleaning out the shops for new shoes, uniforms and eye wateringly expensive stationery. Of course, they need the must-have Harry Potter themed drink bottle at a bracing $45! February is when everyone is best dressed and ready to go. That’s why schools do their class photos now, and not in December when outfits are frayed, and everyone looks like they’ve been through Tough Mudder.
2023 has been a relentless year. Devastating wars and disasters caused widespread destruction and humanitarian crises. Progress towards the Sustainable Development Goals remained sluggish. Recession fears loomed. Mass layoffs in the tech industry and the collapse of Silicon Valley Bank floored us all. The great leap forward of artificial intelligence (AI) ignited ethical and safety concerns.
When top Amazon executives were debating in the mid-2000s whether to greenlight Kindle, the now ubiquitous e-reader, sparks flew in the boardroom. Jeff Wilke, the CEO of Amazon’s retail business at the time, openly challenged Jeff Bezos in front of the board. Wilke argued that the venture would fail because Amazon lacked experience creating hardware.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
As rising energy prices and interest rates now work their way through the supply side of the economy, consumer demand is beginning to fall as prices go up. Consequently, in January Meta, Amazon, Apple, Google and Microsoft all announced large numbers of redundancies citing economic uncertainty. But, there is a sense of inconsistency in the message. For example, just days after Microsoft announced 10,000 layoffs, it was reported that the company was also investing $10 billion into OpenAI, the f
In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). While these terms are often used interchangeably, it’s important to understand that they’re different.
DEI in meetings BIG and small By: Kristyn McCauley, CAE, CMP Over the past year I have served on the Florida Society of Association Executive’s DEI (Diversity, Equity, and Inclusion) Committee, and part of my desire for serving on this committee came from wanting to be part of these conversations that I think are really important to have when you work in the AMC model for multiple, diverse clients with diverse memberships.
Criminal background checks are one way for nonprofit organizations to protect themselves, their assets, and the people they serve, but they may not be right for every organization. Ensuring resources is a role of the board, in addition to setting direction for the organization and providing oversight. One way to ensure resources and provide oversight may be to consider background checks for board members.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
The difference between alliance success and alliance failure can be attributed to various factors. Yet, when we distil it to the most crucial elements of alliance success, governance emerges as one of the seven elements that often makes the decisive difference. A robust governance system is cultivated with an emphasis on continuity and the facilitation of partnerships.
Here's a checklist of 10 mistakes we see people make in designing and running a partner program. For context, details, possible fixes and some friendly banter, watch the video here.
San Antonio, TX — October 23, 2023 — Frost & Sullivan recently researched the cloud-native application protection platform (CNAPP) industry and, based on its findings, recognizes Runecast with the 2023 European New Product Innovation Award. Runecast is a trusted cloud security solutions provider that helps organizations worldwide identify and respond to security risks and vulnerabilities, achieve continuous compliance, and optimize runtime protection.
Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Partnerships are more than just the money, right? Just like airlines are all about the schedules, seat size and in-flight entertainment, until one crashes into a hillside. Then it’s all about safety and maintenance. Alan Joyce is attempting a tricky balancing act between returning Qantas to profitability and getting a fully loaded 767 into the air without an engine dropping off.
Growing a business. This is what almost everyone in business wants. You want more customers, more revenue, more freedom. And for most people, when they are getting started, it’s just all about getting by. Getting the first customers in the door. Getting stable. Getting marketing and lead generation working. Yet once you finally figure out marketing… and you have a product that people want….
In a world driven and dominated by digital communication, online thought leaders have never been more critical. Much like individual social media influencers, organisations are now leveraging their profiles on professional networking platforms such as LinkedIn to establish themselves as thought leaders. This grants them the power to mobilise and influence followers and enhance business outcomes.
The evolution of 5G networks, cloud computing and automated technologies is picking up pace today as Internet of Things (IoT) adoption becomes more widespread across UK businesses. Bridging the gap between the real world and the digital space, IoT is well set to form intelligent data connections, leading to improved customer experiences, streamlined processes, and increased operational efficiencies.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
In a recent Gallup study , the commitment to remote work flexibility among Chief Human Resources Officers (CHROs) in Fortune 500 companies has emerged as a strong trend. 8 out of 10 CHROs intend to maintain or expand remote work in the coming year. This aligns with the desires of the workforce, where 9 out of 10 individuals with remote capabilities express a preference for flexibility, with many advocating for a hybrid work model.
By Peter Lefkin, Executive Director, MIPI Alliance Since its inception in 2003, MIPI Alliance has established itself as a key player in standards development, with a comprehensive portfolio of specifications that are widely implemented in mobile and being increasingly leveraged in a growing number of industries such as automotive, AR/VR, IoT, industrial, AI, medical and aerospace.
In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.
Identifying the right partner is crucial for the success of any strategic alliance. The process, however, can be complex. So, where do you begin? The initial step involves understanding your strategic rationale and the value proposition of the alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
One solution provider shares actions to take (or avoid) in your partner relationship. We’ve been beating the drum about the importance of partner experience for a while now (if this is the first you’re hearing of it, grab a cup of coffee and start here ). Every step along the partner journey is critical. The experience must be good to attract new partners.
In the last article, we explored automation’s potential to deliver swift query resolution while carving out multi-million-dollar savings for contact centers. Companies know this and are investing heavily in AI and automation solutions. Yet many consumers are not happy with the state of affairs. Why is it that most automation projects fail to deliver on expectations?
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.
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