Be Partner Ready

DECEMBER 11, 2023

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies

Banking 246

Banking 246

Peter Simoons

SEPTEMBER 10, 2023

The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?

Alliance management 245

Alliance management Strategic alliances Business partnerships Government 245

Peter Simoons

APRIL 23, 2023

Over the past few months Artificial Intelligence (AI) has been in the news quite a lot, especially in the form of ChatGPT. Even though ChatGPT promises to be a useful tool, the news has not all been positive. The EU privacy regulators have created a special task force to investigate ChatGPT and Italy has already banned access to ChatGPT. Microsoft has heavily invested in the company behind the tool, which rekindled competition between the big IT companies.

Alliance management 246

Alliance management Channels and alliances Strategic alliances Legal 246

Peter Simoons

JULY 2, 2023

“ Trust arrives on foot, but leaves on horseback ” – this saying, attributed to Johan Thorbecke, the Dutch politician who played a role in establishing our country’s first constitution in 1848, encapsulates the essence and fragility of trust. Although the quote originates from a different era, where travel methods weren’t the same as those used nowadays, it remains relevant in today’s fast-paced environment.

Strategic alliances 246

Strategic alliances Business partnerships 246

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

PartnerTap

JULY 10, 2023

Marketing Development Funds (MDF) are a powerful force within partner ecosystems. MDF investments are how you spread the word about your products and drive demand with and through an extended army of partner marketing teams. MDF allocations boost the marketing budgets for your partners in exchange for a promise that they will drive awareness and demand for your joint or complementary solutions.

Ecosystems 240

Ecosystems 240

PartnerTap

JULY 11, 2023

Sourcing new logo accounts is a top priority for every enterprise partnership. Each year companies spend weeks (if not months) preparing for and working with their partners on Quarterly Business Reviews (QBRs). Unfortunately, the bulk of those meetings end up being spent identifying which accounts to target. These efforts are often highly manual and very tactical.

Successful channels 246

Successful channels Credit Ecosystems 246

Stellar Partnerships

FEBRUARY 6, 2023

It’s the start of the Australian school year and parents have been cleaning out the shops for new shoes, uniforms and eye wateringly expensive stationery. Of course, they need the must-have Harry Potter themed drink bottle at a bracing $45! February is when everyone is best dressed and ready to go. That’s why schools do their class photos now, and not in December when outfits are frayed, and everyone looks like they’ve been through Tough Mudder.

Corporate partnerships 246

Corporate partnerships 246

INSEAD Knowledge

DECEMBER 19, 2023

2023 has been a relentless year. Devastating wars and disasters caused widespread destruction and humanitarian crises. Progress towards the Sustainable Development Goals remained sluggish. Recession fears loomed. Mass layoffs in the tech industry and the collapse of Silicon Valley Bank floored us all. The great leap forward of artificial intelligence (AI) ignited ethical and safety concerns.

Banking 130

Banking Government 130

INSEAD Knowledge

APRIL 26, 2023

When top Amazon executives were debating in the mid-2000s whether to greenlight Kindle, the now ubiquitous e-reader, sparks flew in the boardroom. Jeff Wilke, the CEO of Amazon’s retail business at the time, openly challenged Jeff Bezos in front of the board. Wilke argued that the venture would fail because Amazon lacked experience creating hardware.

Insurance 140

Insurance Retail Collaboration 140

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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management

Compare The Cloud

MARCH 23, 2023

As rising energy prices and interest rates now work their way through the supply side of the economy, consumer demand is beginning to fall as prices go up. Consequently, in January Meta, Amazon, Apple, Google and Microsoft all announced large numbers of redundancies citing economic uncertainty. But, there is a sense of inconsistency in the message. For example, just days after Microsoft announced 10,000 layoffs, it was reported that the company was also investing $10 billion into OpenAI, the f

Engineering 205

Engineering Energy 205

Be Partner Ready

AUGUST 22, 2023

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). While these terms are often used interchangeably, it’s important to understand that they’re different.

Government 237

Government Legal Energy 237

Partners Preceptors

JANUARY 11, 2023

DEI in meetings BIG and small By: Kristyn McCauley, CAE, CMP Over the past year I have served on the Florida Society of Association Executive’s DEI (Diversity, Equity, and Inclusion) Committee, and part of my desire for serving on this committee came from wanting to be part of these conversations that I think are really important to have when you work in the AMC model for multiple, diverse clients with diverse memberships.

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Board Source

AUGUST 15, 2023

Criminal background checks are one way for nonprofit organizations to protect themselves, their assets, and the people they serve, but they may not be right for every organization. Ensuring resources is a role of the board, in addition to setting direction for the organization and providing oversight. One way to ensure resources and provide oversight may be to consider background checks for board members.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Peter Simoons

OCTOBER 22, 2023

The difference between alliance success and alliance failure can be attributed to various factors. Yet, when we distil it to the most crucial elements of alliance success, governance emerges as one of the seven elements that often makes the decisive difference. A robust governance system is cultivated with an emphasis on continuity and the facilitation of partnerships.

Government 246

Government Alliance governance Alliance management Alliance structuring 246

Partner Path

DECEMBER 13, 2023

Here's a checklist of 10 mistakes we see people make in designing and running a partner program. For context, details, possible fixes and some friendly banter, watch the video here.

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Frost & Sullivan

OCTOBER 23, 2023

San Antonio, TX — October 23, 2023 — Frost & Sullivan recently researched the cloud-native application protection platform (CNAPP) industry and, based on its findings, recognizes Runecast with the 2023 European New Product Innovation Award. Runecast is a trusted cloud security solutions provider that helps organizations worldwide identify and respond to security risks and vulnerabilities, achieve continuous compliance, and optimize runtime protection.

Risk mitigation 135

Risk mitigation Insurance Banking Government 135

PartnerTap

FEBRUARY 27, 2023

Channel and sales leaders are facing a tough market in 2023. Every team is expected to hit higher targets, but with fewer resources. Quotas are going up while teams are shrinking due to hiring freezes and attrition. There’s only one way to consistently sell and win in this situation: lock arms with your best partners in every market, every region, and on every deal to sell more, faster.

Credit 245

Credit Ecosystems Collaboration 245

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

Stellar Partnerships

FEBRUARY 26, 2023

Partnerships are more than just the money, right? Just like airlines are all about the schedules, seat size and in-flight entertainment, until one crashes into a hillside. Then it’s all about safety and maintenance. Alan Joyce is attempting a tricky balancing act between returning Qantas to profitability and getting a fully loaded 767 into the air without an engine dropping off.

Engineering 236

Engineering 236

Jake Jorgovan

DECEMBER 28, 2023

Growing a business. This is what almost everyone in business wants. You want more customers, more revenue, more freedom. And for most people, when they are getting started, it’s just all about getting by. Getting the first customers in the door. Getting stable. Getting marketing and lead generation working. Yet once you finally figure out marketing… and you have a product that people want….

Finance 130

Finance Banking Collaboration 130

INSEAD Knowledge

JANUARY 30, 2023

A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When it’s finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully engage their employees, smart leaders know that stories are a secret weapon – the mo

Energy 140

Energy 140

Compare The Cloud

MARCH 31, 2023

The evolution of 5G networks, cloud computing and automated technologies is picking up pace today as Internet of Things (IoT) adoption becomes more widespread across UK businesses. Bridging the gap between the real world and the digital space, IoT is well set to form intelligent data connections, leading to improved customer experiences, streamlined processes, and increased operational efficiencies.

Retail 190

Retail Utilities Ecosystems 190

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

EGA

DECEMBER 23, 2023

In a recent Gallup study , the commitment to remote work flexibility among Chief Human Resources Officers (CHROs) in Fortune 500 companies has emerged as a strong trend. 8 out of 10 CHROs intend to maintain or expand remote work in the coming year. This aligns with the desires of the workforce, where 9 out of 10 individuals with remote capabilities express a preference for flexibility, with many advocating for a hybrid work model.

Co-Alliance 130

Co-Alliance Partnering capability and readiness Growth alliance Insurance 130

ISTO / IEEE

OCTOBER 24, 2023

By Peter Lefkin, Executive Director, MIPI Alliance Since its inception in 2003, MIPI Alliance has established itself as a key player in standards development, with a comprehensive portfolio of specifications that are widely implemented in mobile and being increasingly leveraged in a growing number of industries such as automotive, AR/VR, IoT, industrial, AI, medical and aerospace.

Energy 130

Energy Ecosystems Collaboration 130

Be Partner Ready

AUGUST 27, 2023

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.

Legal 130

Legal 130

Peter Simoons

DECEMBER 17, 2023

Identifying the right partner is crucial for the success of any strategic alliance. The process, however, can be complex. So, where do you begin? The initial step involves understanding your strategic rationale and the value proposition of the alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?

Strategic alliances 130

Strategic alliances Alliance management Ecosystems 130

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

Collaboration

Partner Path

NOVEMBER 15, 2023

One solution provider shares actions to take (or avoid) in your partner relationship. We’ve been beating the drum about the importance of partner experience for a while now (if this is the first you’re hearing of it, grab a cup of coffee and start here ). Every step along the partner journey is critical. The experience must be good to attract new partners.

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IBM Business Partners

MAY 9, 2023

We stand on the frontier of an AI revolution. Over the past decade, deep learning arose from a seismic collision of data availability and sheer compute power, enabling a host of impressive AI capabilities. But we’ve faced a paradoxical challenge: automation is labor intensive. It sounds like a joke, but it’s not, as anyone who has tried to solve business problems with AI may know.

Legal 128

Legal Finance Energy Utilities 128

PartnerTap

JUNE 1, 2023

Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.

Credit 231

Credit Ecosystems Collaboration 231