Peter Simoons
JANUARY 28, 2024
“Culture Eats Strategy for Breakfast” is a quote by Peter Drucker that addresses the point that regardless of how good your strategy is, if the organisational culture isn’t set up to support it, your strategy will fail. The same applies to alliances, you can craft the most promising alliance with a partner but if the organisational culture isn’t set up to support it, your alliance is destined to fail.
Jake Jorgovan
MARCH 26, 2024
Companies often need help navigating the complexities of the Information Technology industry. Thought leaders provide clarity, offering insights into emerging technologies, best practices, and strategic planning. They bring a wealth of experience and foresight, helping businesses to innovate and stay competitive. Learning from these leaders can significantly influence a company's success in the digital age.
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ISTO / IEEE
OCTOBER 30, 2024
In today’s fast-paced technological landscape, industry organizations are crucial in driving innovation and ensuring new technologies reach the market effectively. Here are the top 5 ways these organizations can help further technology innovations and market adoption: Collaboration and Partnerships Encouraging cross-industry collaborations : Industry organizations can foster an environment of shared knowledge and resources by bringing together diverse stakeholders.
Vantage Partners
FEBRUARY 12, 2024
No professional service firm partnership works without getting buy-in and mindshare from the partners or account executives who manage client relationships.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Board Source
DECEMBER 12, 2024
Inspired by Silicon Valley Social Venture Fund's purpose-driven approach, BoardSource President and CEO Monika Kalra Varma and David Onek sat down for a virtual fireside chat to explore insights on the practicalities and the possibilities of operationalizing PDBL principles within their organization.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Be Partner Ready
NOVEMBER 18, 2024
You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
Stellar Partnerships
NOVEMBER 10, 2024
The Sydney City to Surf Run is 14km of running in the most scenic route in the world. Finishing at Bondi Beach, the runners get to dip into the ocean to cool off. The problem is the infamous Heartbreak Hill, about halfway along. It’s a steep gradient that goes on forever and the gorgeous views aren’t enough to distract from your aching legs. Running coaches teach us to keep your eyes on the road when you’re climbing a hill.
INSEAD Knowledge
OCTOBER 27, 2024
Leadership happens in groups, as does most work. Without followers, who and what are we leading? As such, leaders must understand what groups need if they want to maximise performance. While most leaders should be familiar with the idea of executive coaching on an individual basis, they may know less about the benefits of group coaching.Much of individual performance is influenced by the context, and so efforts to improve performance must factor in the team culture if they want to effect sustain
Partner Path
NOVEMBER 6, 2024
Experienced partner leaders share the skills you should hone. We had a fantastic summer series with three partnering leaders sharing their background and experience [find the links to watch the recordings at the bottom of this blog or view in the Resource Center ]. From these sessions, we learned that VPs wear a lot of hats, and they need the entire organization to support partnering efforts.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Impact
NOVEMBER 6, 2024
If you’re feeling the squeeze to stretch every marketing dollar, you’re not alone. Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.
Peter Simoons
DECEMBER 15, 2024
The Critical Role of Alliance Health Checks Strategic partnerships and alliances are pivotal in achieving business objectives, offering avenues for efficiency and cost-effectiveness that surpass solo endeavours. Generally, this principle is well understood. However, it is not always performed with ease. Many people and organisations continue to undertake certain tasks by themselves simply because they are used to doing so.
Jake Jorgovan
OCTOBER 11, 2024
B2B video marketing is an essential tool for businesses looking to connect with other companies and decision-makers. A well-executed video marketing campaign can significantly enhance brand visibility, build trust, and drive conversions. Partnering with a top B2B video marketing agency helps create content that is not only engaging but also strategically aligned with your business objectives.
Planview Blog
AUGUST 22, 2024
Unlock the strategies to overcome key PMO hurdles—mastering resource management, driving change, and streamlining processes—with expert insight from Athena Smith, Senior Director, Portfolio Management. In this post, you’ll learn: Why Putting People at the Heart of Change Matters The Exciting Future Ahead for the PMO How AI Can Help Prioritize Impactful Work Meet Athena Smith Athena Smith hails from Georgia and is based in Atlanta.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Mindmatrix
NOVEMBER 27, 2024
Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance
Board Source
MAY 30, 2024
Explore BoardSource's new theory of change and shift towards community engagement.
Channel Insider
OCTOBER 29, 2024
Generative AI has entered the chat once again. Box and AWS are taking their partnership to the next level with a focus on bringing AI capabilities to their customers. The collaboration lets businesses tap into powerful AI models like Anthropic’s Claude and Amazon Titan directly through Box AI, the idea being to make it easier to build AI-powered applications using their existing Box content.
Be Partner Ready
DECEMBER 1, 2024
As Australians brace for a summer of extreme weather, with warnings of soaring temperatures and unpredictable conditions [1] , nonprofits are navigating their own storm of challenges. Much like the climate’s volatility, the non-profit sector is facing - what many of our students, clients and fundraising consultants - one of the toughest fundraising landscapes in over a decade.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Stellar Partnerships
NOVEMBER 24, 2024
Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.
INSEAD Knowledge
OCTOBER 20, 2024
This month, we round up diverse research findings by INSEAD faculty. Among them is a simple law on long-term value capture by companies. Another study shows how companies can structure sales agents’ compensation to maximise revenue. Other studies explain why some people are more trusted than others within a network. Finally, changes in the environment can affect whether employees act in the interest of their employer vs. advancing their own career goals. 1.
Vantage Partners
DECEMBER 2, 2024
What do great managers have in common with generative Al (GenAI) superusers? The ability to craft effective prompts with appropriate context and a clear request. The skills required to efficiently share context and articulate a clear ask (to a great degree) are transferrable from computer work to human interactions. And the core concept is as easy as following a three-step template.
Frost & Sullivan
NOVEMBER 14, 2024
San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Peter Simoons
NOVEMBER 3, 2024
Engaging your stakeholders is not just important, it’s an essential aspect of any successful project or organisational effort. In today’s interconnected world, your work impacts others, just as you are affected by their work. Stakeholders exist both within and beyond your organisation so understanding who they are is crucial. At first glance, identifying stakeholders might seem overwhelming — there can be a lot of people involved!
Jake Jorgovan
OCTOBER 17, 2024
If you want to expand your agency’s services with SEO, this usually means taking on new challenges. But building a team, managing projects, and mastering new skills can be time-consuming. That’s where white-label SEO comes in. It lets you offer professional SEO services without handling the work yourself. You focus on client relationships and strategy, while your white-label partner delivers the results.
Impact
DECEMBER 17, 2024
Cyber Week 2024 drove $41.1 billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance.
Mindmatrix
NOVEMBER 6, 2024
Partner Relationship Management (PRM) is essential for fostering strong relationships with channel partners. One key feature of effective PRM is the use of partner portals that provide real-time updates. These updates give partners immediate access to important information, allowing them to make informed decisions quickly. In this blog, we will explore how real-time data in partner portals enhances partner engagement and satisfaction, ultimately leading to better business outcomes.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Chaneltivity
DECEMBER 20, 2024
The meaning of channel partner can vary from company to company. But the most general definition of a channel partner is an individual or organization that sells, distributes, or delivers a vendors products to end customers. Why not sell direct, you ask? Well, many companies that use channel partners do still sell direct. They just use channel partners to expand their reach even more to geographies or verticals that they dont currently market to or have a harder time getting in front of with tr
Channel Insider
NOVEMBER 7, 2024
Nerdio has announced the extension of its Nerdio Manager for MSP platform to go beyond existing capabilities in Azure Virtual Desktop (AVD). The platform now also includes the full Microsoft 365 suite of applications, including SharePoint. Nerdio also announced an updated pricing model and a new partnership with the Center for Internet Security (CIS).
Be Partner Ready
APRIL 2, 2024
It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution. But then Ford decided to create a new car model that would fit between the Ford and Mercury brands, targeting the mid-priced automobile market.
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