This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. How you go-to-market often defines your advantage in the marketplace.
The highly successful Singer Sewing Machine channel strategy taught us that a commitment to partner life-stage activation, management and measurement will yield much greater partner satisfaction and commitment levels. Here are a range of tools that are inspired by the Singer Sewing Company channel strategy.
. “Trust is one of the most important things in any relationship, and this foundation is crucial for success and growth. Partner trust starts with your programs and your products.” ” Building partner trust is the key to successfulchannel programs. Fake news kills partner trust.
Building Long-Term Partner Loyalty Long-term success in channel management depends on building strong, lasting relationships with partners. When partners feel supported, engaged, and valued, they are more likely to remain loyal and continue contributing to the company’s growth.
Start with top partners: The more significant the relationship the more your partners and your channel team is willing to invest in building a meaningful joint business plan. Key growthpartners, keep it manageable for initial planning as well as check-ins and QBRs.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content