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6 Disciplines of Successful Channel Management

PLM Alliances

Are your partner investments delivering a competitive advantage? As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. How you go-to-market often defines your advantage in the marketplace.

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Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago

Successful Channels

The highly successful Singer Sewing Machine channel strategy taught us that a commitment to partner life-stage activation, management and measurement will yield much greater partner satisfaction and commitment levels. Here are a range of tools that are inspired by the Singer Sewing Company channel strategy.

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How to Build Partner Trust and Avoid Fake News

Impartner

. “Trust is one of the most important things in any relationship, and this foundation is crucial for success and growth. Partner trust starts with your programs and your products.” ” Building partner trust is the key to successful channel programs. Fake news kills partner trust.

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Why Every Channel Manager Needs Partner Relationship Management Software

Mindmatrix

Building Long-Term Partner Loyalty Long-term success in channel management depends on building strong, lasting relationships with partners. When partners feel supported, engaged, and valued, they are more likely to remain loyal and continue contributing to the company’s growth.

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Less is More when it Comes to Partner Business Planning and QBRs

Successful Channels

Start with top partners: The more significant the relationship the more your partners and your channel team is willing to invest in building a meaningful joint business plan. Key growth partners, keep it manageable for initial planning as well as check-ins and QBRs.