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If channel conflict arises, Alliance Managers should act swiftly to resolve it. Partnerships can become convoluted, so clear communication and transparency mitigates these issues. It is the partner manager’s job to make sure all operations are running smoothly.
There can be strength in numbers, and successful business partnerships and strategicalliances are a testament to this. Studies show that corporate alliances increase by 25% every year, but what makes such a venture attractive in the first place? A business partnership can be fragile, and it needs conscious cultivating.
Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and StrategicAlliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. ’ The addition of a world-class partner like Gorilla will help us continue to meet that demand in the market.”
By analyzing this data, the healthcare company can make more informed decisions about its partnership strategy, identifying areas for improvement and opportunities for growth. The post Unlocking the Full Potential of Ecosystem Partnerships: Going Beyond PRM first appeared on The channel and sales enablement blog.
If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. Risk Mitigation: By sharing risks and responsibilities, partnerships can help organizations mitigate risks and uncertainties associated with new ventures and initiatives.
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