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Many retailers cut expenses when looming financial insecurities affect the market, and the marketing budget often lands first on the chopping block. . While anxiety often arises during economic uncertainty, there are ways to fight program cuts and turn adversity into an advantage with low-cost, high-reward affiliate partnerships.
Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These partnerships come in all shapes and sizes, including: Traditional affiliates.
Brands in the retail and commerce space rely on affiliate marketing to drive more revenue and build trust. A Power Retail Consumer Research Report Analyze key data on shopper trust and channel efficacy to reach modern consumers. An investment in affiliate partnerships drives an average of $12 in online sales.
Get my free guide Thriving in an economic downturn [4 partnershipstrategies] During a recession, some brands may take cover and pause marketing. Strengthen your partnershipstrategy with these tips: 1. You can achieve all these goals through partnerships, especially when you have the right technology to support you.
The impact.com partnershipmanagement platform helps brands take advantage of all types of emerging referral-based partners and grow their business through partnership automation technology. A diversified partnershipsstrategy remains essential to improving brand image and increasing awareness.
Discover how you can achieve a possible 16:1 return on advertising spend (ROAS) or a partnership channel that delivers 30 percent of your revenue with one-click integration. . Go further with a complete partnershipmanagement solution . Need more help with your partnershipstrategy?
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnershipmanagement aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnershipstrategy going to look like?
If you’re a retailer, that’s pretty awful, right? With a large share of journeys spanning across devices, a partnershipmanager needs to understand the role a partner has played in driving a conversion—even when the partner touched the user on a different device from the converting device. Request a demo today.
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