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Four reasons global retail brands like ZALORA look to affiliates and partnerships for growth

Impact

Both consumers and retailers have had enough of ads. Because ads have become so intrusive and Asian consumers have so many alternative channels to turn to for information or to make buying decisions, retailers must look elsewhere to engage and acquire new customers. Four reasons to consider affiliate marketing and partnerships.

Retail 98
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Top 10 Fractional CSO / Chief Strategy Officer Consultants & Consulting Firms

Jake Jorgovan

Three Little Birds Agency : Offers fractional executive services, focusing on strategic guidance and partnership management. Their approach benefits impact organizations, aiding in strategic decisions and partnership expansion. Expansion strategy for offerings and partnerships. Branding and strategic planning.

Fintech 130
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Raising the bar

Stellar Partnerships

It’s a similar situation for partnership managers. But your partnership portfolio is likely to include a wide range of different corporates. But your partnership portfolio is likely to include a wide range of different corporates. They are ‘learned in the law’ but can’t possibly be experts in every subject.

Legal 130
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Impact announces $150 million funding at a $1.5 Billion valuation to accelerate global growth and power productive partnerships

Impact

Leading partnership management platform also surpasses $100 million ARR . billion, the first partnership management platform provider to reach this milestone. Impact has also surpassed $100 million in annual recurring revenue, solidifying its leadership position in the partnerships category.

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Six steps to help your retail partnerships thrive during an economic downturn

Impact

Many retailers cut expenses when looming financial insecurities affect the market, and the marketing budget often lands first on the chopping block. . While anxiety often arises during economic uncertainty, there are ways to fight program cuts and turn adversity into an advantage with low-cost, high-reward affiliate partnerships.

Retail 52
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4 ways to get lucky in partnerships

Stellar Partnerships

A children’s charity went one better and commissioned market research into its target retail corporates so that it could understand in depth the corporates’ audience and consumer profile to find the right alignment. No wonder that they grew their partnerships from £1mln to over £26mln in five years.

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Target and Australian Childhood Foundation 3 years on

Stellar Partnerships

To have a big end of town retailer work with you is a really strong message to others and I think that’s been really valuable. We have remained committed to having a dedicated partnership manager so we can focus on our main corporate partners. Q: What are the opportunities for local, not just national engagement?