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Get ahead of the curve: 2023 partnership predictions from experts 

Impact

In the face of a potential recession, the partnership economy helps narrow costs to the most effective marketing methods. Weathering the storm: A partnership manager's guide to surviving economic downturn Discover five steps to thrive during a downturn and tips to ride out the storm with thoughtful decision-making.

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9 Best Practices for To-Partner Communications

Zift Solutions

The idea is that the form of the message book, white paper, email, text, webinar, audio, video, social, etc. Dont overlook distributors. Vary delivery channels for to-partner communications The medium is the message, a phrase and philosophy espoused by Marshall McLuhan , resonates in the context of to-partner communications.

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5 ways brands can build long-term success with creators [+ examples]

Impact

Brands can strengthen partner relationships by choosing from the following payment methods: Source: WARC and impact.com white paper The most popular payment models A flat fee payment method ranks as the most popular –– 59 percent of marketers and 84 percent of influencers prefer this model.

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Maximizing Affiliate Marketing Strategies Across Sectors

ZinFi

.” The articles are rich with keywords like “high-precision machinery” and “CNC manufacturing solutions,” each piece includes an affiliate link to a white paper produced by the machinery company, requiring an email subscription for download.

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Key partnerships takeaways from Affiliate Summit West with David A. Yovanno, CEO of impact.com

Impact

Combining partnerships with traditional advertising can significantly boost business growth. Using a partnership management platform to integrate partnerships and advertising can save time and resources. M1 Finance’s partnerships program also brought in 10 percent of all new customers.