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Additionally, PRM software can manage affiliate and referral programs effectively, allowing for scalable and integrated partnershipstrategies that enhance engagement and performance. As businesses continue to rely on channelpartnerships for growth, investing in the right PRM platform becomes crucial for success.
Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Always test your partnershipstrategy before going all-in.
Compile a list of vendors that they reference not only will it be a great starting point, itll help you keep customers at the center of your partnershipstrategy. Not to toot our own horn, but the PRM he chose was Channeltivity a partner portal with everything you need to run a successfulchannel program.
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