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5 partnership practices to leave behind in 2024

Stellar Partnerships

If the partnership is with a retailer, there should be a minimum financial guarantee before you’re seen in public together. Be selective about the internal meetings you attend, as they add up to multiple hours missed on prospecting, relationship management and growing partnerships.

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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. The impact.com team analyzed data from thousands of North American retail brands during the four weeks leading up to and including Cyber Week (November 2 – December 2, 2024).

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4 major retailers that crushed their revenue goals using partnership marketing

Impact

The recent rise of partnerships marketing paved the way for retailers to establish new revenue channels — like partnerships. Brands with mature partnership programs earn as much as 28 percent of their company revenue through these channels. . Partnership platforms offer brands one of the best tech resources.

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ShopBack’s secrets to start-up success: A Q&A

Impact

First launched in Singapore in 2014, cashback and discovery platform ShopBack has since expanded its footprint to serve consumers and retailers across Singapore, Malaysia, Indonesia, the Philippines, Taiwan, Thailand, Australia, and, most recently, Vietnam and Korea. times a week. We also recently acquired a leading BNPL player, hoolah.

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Six Things Your Partners Wish You Knew About Content Commerce, According to Buzzfeed and ZMG

Impact

Another frequent conversation both our experts reported is with merchants wanting to drive traffic straight to their sites vs. sending the consumer to large retail marketplaces (e.g., With just a little more awareness you will build a positive foundation for partnership success. If you want the clicks, nurture conversions.

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Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. But that’s not the case.

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How partnerships fuel revenue growth during economic uncertainty 

Impact

You can achieve all these goals through partnerships, especially when you have the right technology to support you. ZALORA grew its activation rate by 450 percent ZALORA is the largest online fashion and lifestyle retailer in Southeast Asia. Uncover this partnership success story 2.