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Insights from an award-winning partnership

Stellar Partnerships

Stellar: What next for the partnership? Sally: We’re continually exploring ways to deepen our partnership and give back. We’ve hosted online webinars on parenting in the digital age for the EssenceMediacom team. We played that and it gave the media partners an even greater understanding of what we do and why.

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Enhancing PRM with Partner Scorecard: Key Metrics and Best Practices

Mindmatrix

Partnership Success: A well-maintained scorecard helps drive overall partnership success, leading to stronger, more productive relationships. Event Attendance: Participation in events, webinars, or workshops organized by the company.

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A 3-step guide to aligning partner incentives for business growth

Impact

Setting specific and actionable goals provide a clear focus for partnership success by motivating partners and defining a target for all partners to work toward. Ensure marketing goals are simple yet clearly defined, ambitious yet achievable, and measurable.

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Feet on the Street Video Podcast featuring Kelly Sarabyn – 7 Ways HubSpot Scales Partnerships for Growth

ZinFi

Chapter 3: Driving Co-Marketing and Co-Selling Initiatives Co-marketing and co-selling are integral to HubSpots partnership success. Kelly shares how joint campaigns, such as webinars, e-books, and field events, bring solutions and technology partners together to amplify their reach.

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Top tips to create a successful partnership strategy

Mindmatrix

External Assessment: Evaluate market opportunities and threats that may impact partnership success. Partnership Risk Assessment: Identifying Risks: Identify potential risks associated with partnership initiatives, including financial, operational, and reputational risks.

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7 flexible ways to pay influencers in 2024

Impact

7 ways to pay influencers for long-term partnership success Partnering with the right creators will get your brand in front of new audiences and drive higher engagement. But, how you compensate creators can significantly impact the success of your collaboration.

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B2B Marketing in the Age of Intelligence: A Comprehensive Guide for Industry Leaders

ZinFi

Content marketing allows high-tech manufacturers to provide this information through whitepapers, case studies , blogs , and webinars. For example, a high-tech firm can publish whitepapers, blog posts, and webinars that address common industry challenges or emerging trends.