April, 2025

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Don’t Dive In Unprepared: Setting Clear Expectations in Collaborations

Peter Simoons

Collaboration is a strange thing. Most of us understand its importance, yet we often assume collaboration happens naturally, something we just “do” In a business context, this assumption can be risky. Entering a collaborative partnership, such as an alliance, without proper preparation is like jumping into deep water without knowing how to swim.

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Top 10 Podcast Editing Companies and Services for Professional Quality in April 2025

Jake Jorgovan

Updated: April 2025 Many believe great podcasts need expensive equipment and cutting-edge skills. In reality, editing makes all the difference. Professional podcast editing can transform your recordings it ensures your content is clear, engaging, and professional. This article explores the top podcast editing companies, services, and agencies to help you connect with the experts who can elevate your podcast to the next level.

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Nerdio Partners on Company’s Support, Growth, & Future

Channel Insider

Nerdio is a key strategic partner for Microsoft and a priority vendor for many partners operating within the broad Microsoft ecosystem. Following recent product and company growth announcements, Channel Insider spoke with Nerdio partners onsite at the companys annual conference to learn why they are each invested in their partnership. Nerdios commitment to partner feedback drives outside-in culture If you spend time talking to or listening to Nerdios co-founders describe the company, you will he

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What We Learned from Our Recent Community Conversations

Board Source

BoardSource recently hosted a Community Conversations event in Washington D.C. with leaders who serve on nonprofit boards. During the conversations, we heard whats working well and what challenges are top of mind for these leaders. We imagine some of these issues are not unique to these leaders and wonder how many other boards are also grappling with these same issues.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Killer stats to pimp your pitch

Stellar Partnerships

In times of recession or uncertainty you see everyone put away their bright clothes and opt for something more subdued. The streets are full of people wearing black and beige these days. Theres even a fad for dressing children in a dour mix of oatmeal, white and grey, which is parodied magnificently by the Sadbeigechildren site. But beige is boring.

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Strategy isn’t Enough. Execution is Everything.

Peter Simoons

Why Strong Alliances Still Fail Over the years, Ive seen countless alliances where, on paper, everything looked perfect. The strategy was solid, the partner was a great fit, the opportunity was real. Both sides had agreed on what they wanted to achieve together and yet, a year down the line, nothing meaningful had happened. The frustration is always the same.

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7 Top Traits To Look For When Hiring An Account/Business Development Manager

Jake Jorgovan

Hiring the right Account or Business Development Manager can change your companys future. This is one of the most important roles when it comes to shaping your sales strategy, managing key clients, and driving business growth. Success here is not just about charm. Its about identifying core skills, from interpersonal skills to technical skills, and finding someone who can spot market opportunities before others do.

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Cynomi Announces $37M Series B Funding Round

Channel Insider

Today, Cynomi announced its Series B funding round, with investment totalling $37M following years of strong growth. Channel Insider asked Co-founder and CEO David Primor how the funding will enable Cynomi to develop its products further. Funding led by Insight Partners and Entre Capital will enable further development The round was co-led by Insight Partners and Entre Capital, with continued support from existing investors Canaan, Flint Capital, and S16VC.

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Building a Strong Foundation for a Partner Ecosystem

ZinFi

Introduction A partner ecosystem helps companies grow their market reach, increase revenue, and enhance customer success. When structured properly, it fosters collaboration, expands business opportunities, and creates long-term strategic advantages. However, companies need a solid foundation to build a successful partner ecosystem. Without one, they risk attracting the wrong partners, experiencing misalignment, and failing to sustain long-term success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The real reason you’re stuck (it’s not what you think)

Stellar Partnerships

The Mars Climate Orbiter was a robot probe created by NASA to study the Martian climate and atmosphere. Full of the latest technology that the brightest minds could design, it was launched with high hopes for success. But it failed to land and was burned up in the entry phase. What went wrong? The NASA geniuses looked at their design, the components and the materials.

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Igniting the Pipeline: Why Partner Marketing is the New Sales Engine

PLM Alliances

Partner marketing has long been treated as a support role. Create the collateral. Plan the event. Send the swag. But in today's partner-led, AI-fueled, digital customer journey era, those days are over. In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick,

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Collecting on a Judgment in Michigan: A Professional Overview

Tishkoff

Obtaining a judgment in a Michigan court establishes the creditors right to payment, yet it seldom produces an immediate monetary result. The legal system entrusts enforcement to the prevailing party, and success depends on measured, procedural action rather than the persuasive merits that carried the underlying lawsuit. Understanding the structures that frame postjudgment practicedeadlines, discovery devices, enforcement writs, statutory exemptions, costs, and emerging legislative trendsallows

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Accounting & Finance by the Numbers: Stats, Insights, & Analysis

Jake Jorgovan

The accounting and finance sectors are critical pillars of global commerce, driving transparency, efficiency, and strategic decision-making across industries. This article dives into the latest statistics and insights that paint a comprehensive picture of these vital industries. Well discuss: Employment trends and stats Insights about technological adoption Challenges faced by these industries Key figures about market growth and opportunities Through an analysis that bridges the gap between raw

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Stellar Cyber Announces Global MSSP Infinity Partner Program

Channel Insider

Stellar Cyber has formalized its existing channel relationships with a new partner program tailored to the needs of its MSSP partner base. MSSP Infinity Partner Program targets profitability through security Stellar Cyber says the program and the company, broadly speaking, are built around a 100% partner-centric philosophy. It delivers comprehensive support, training, and resources to optimize SOC performance and enrich the partner experience.

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How to Build and Grow a Strong Partner Ecosystem

ZinFi

Introduction A strong partner ecosystem helps businesses grow faster. It opens new doors, brings in more customers, and drives steady sales. But just signing partners isn’t enough. You need a real plan to help them succeed and stick around. That plan starts with smooth partner onboarding, strong partner relationship management, and consistent partner engagement.

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Performance Marketing Automation: Strategies to Scale Your Campaigns Effortlessly

Affise

Companies are always looking for ways to enhance their marketing strategies while reducing the need for manual work. Performance marketing automation has emerged as a game-changer, enabling brands to scale their campaigns efficiently, drive better results, and maximize ROI. By leveraging advanced tools, artificial intelligence (AI), and data-driven strategies, businesses can automate repetitive tasks, personalize […] Performance Marketing Automation: Strategies to Scale Your Campaigns Eff

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Strategic Guide to Implementing AI Solution for Partnerships

Mindmatrix Blog

Partnerships are increasingly essential in scaling business operations, extending reach, and driving innovation. With the explosion of data, shifting customer expectations, and the complexity of managing multiple collaborators, Artificial Intelligence (AI) has emerged as a vital enabler. Implementing AI in partnership ecosystems enhances collaboration, decision-making, and performance optimization.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Siemens Applauded by Frost & Sullivan for Its Open, Efficient, and Interoperable Data Center Solutions and Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. April 23, 2025 Frost & Sullivan recently assessed the data center infrastructure solutions industry and, based on its research, recognizes Siemens with the 2024 Global Company of the Year Award. The company positions itself as a leader in delivering advanced modular, scalable, and AI-driven solutions that align with key market trends and evolving customer needs.

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Workplace Boredom Statistics: Negative Effects of Boredom & How to Overcome Them

Jake Jorgovan

Every day, thousands of employees face the dull throb of workplace boredom. This unnoticed epidemic saps productivity, increases turnover, and diminishes job satisfaction. You're in the right place to grasp the full scope of this issue. Understand the impact of boredom on productivity and employee turnover. Explore current statistics illustrating how widespread workplace boredom really is.

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Cohesity and Google Cloud Collab to Battle Cyber Threats

Channel Insider

Cohesity, an NVIDIA-backed and AI-powered data security provider, will expand its partnership with Google Cloud to help companies combat increasingly sophisticated cyber threats. The new integration between Cohesity and Google Cloud will offer advanced solutions to organizations to enhance cyber-preparedness, quickly respond to and recover from attacks, dramatically reduce downtime, and break data silos with AI-powered search.

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Effective Partner Enablement and Engagement for Long-Term Growth

ZinFi

Introduction Partner enablement helps businesses build strong partnerships. Companies that support partners with training and resources see higher revenue growth. A structured approach ensures partners can sell, market, and support products effectively. Partner engagement plays a key role in long-term success. Businesses must go beyond onboarding and focus on continuous collaboration.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Automated Digital Media Buying: The Future of Advertising Explained

Affise

Businesses are constantly seeking innovative ways to reach their target audiences and maximize their advertising ROI. One of the most transformative advancements in this space is automated digital media buying. By leveraging technology, data, and artificial intelligence, automated media buying is reshaping how brands connect with consumers. This article dives deep into how digital media […] Automated Digital Media Buying: The Future of Advertising Explained Affise.

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Partnership on AI Launches Inclusive AI Guidance to Support Tech Developers in Public Engagement Efforts

Partnership on AI

Share Our Blog / Announcements Partnership on AI Launches Inclusive AI Guidance to Support Tech Developers in Public Engagement Efforts New framework empowers developers to proactively address bias, ensuring AI innovations work for all communities PAI Staff April 16, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Today, Partnership on AI (PAI), a global nonprofit partnership of industry, civil society, and academic organizations, launched its new

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Frost & Sullivan - Untitled Article

Frost & Sullivan

SAN ANTONIO, TX. 17 th April, 2025 Frost & Sullivan recently assessed the smart water quality monitoring solutions industry and, based on its research, recognizes Elico with the 2025 Indian Customer Value Leadership Award. The company has a legacy of scientific innovation with the vision of becoming a globally renowned company. Specializing in designing, developing, and manufacturing advanced electronic analytical instruments, the company establishes its expertise in spectrophotometry, chr

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Employee Productivity Statistics & How to Leverage Data for Business Success

Jake Jorgovan

The link between productivity and resilience became increasingly obvious as weve gone through these stats. Resilience shapes the outcome of your projects and influences your team's performance. Heres what happens. Productivity hinges not just on hours spent but on how robust your workforce is. A resilient team adapts swiftly, transforming challenges into achievements.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Todyl Partners with SPECTRA on MSP Cyber Insurance

Channel Insider

Cybersecurity platform vendor Todyl recently announced a partnership with SPECTRA, a next-generation cyber insurance and risk management platform, to transform how small- and medium-sized businesses (SMBs) access cyber insurance with a simplified certification process, access to preferred coverage programs, and warranty-backed security guarantees. Certification program addresses MSPs needs in solving client challenges The two organizations have established the Todyl SPECTRA Certification Program

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The Partner Pod Model: Scaling Partner Marketing for Maximum Impact

ZinFi

As businesses grow, their partner marketing efforts must evolve to meet the increasing demand for efficiency, scalability, and impact. Many companies struggle with fragmentedpartner engagement, one-off campaigns, and inconsistent co-marketing efforts. The result? Missed opportunities and underutilized partnerships. To address these challenges, companies need a structured approach that fosters continuous collaboration, aligns marketing and sales, and maximizes shared resources.

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impact.com Announces 2025 Flagship Partnerships Experience Event, iPX, Bringing Together Partnership Economy Leaders and Decision Makers, and Featuring Best-Selling Author James Clear

Impact

The three-day event enables brands, creators, publishers, and agencies to collaborate, network, and explore trends shaping the future of partnership-led growth NEW YORK – April 15, 2025 impact.com, the worlds leading partnership management platform, today announced its newly expanded three-day flagship Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas.

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