December, 2024

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Revitalising Your Partnerships

Peter Simoons

The Critical Role of Alliance Health Checks Strategic partnerships and alliances are pivotal in achieving business objectives, offering avenues for efficiency and cost-effectiveness that surpass solo endeavours. Generally, this principle is well understood. However, it is not always performed with ease. Many people and organisations continue to undertake certain tasks by themselves simply because they are used to doing so.

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Top 30 Digital Marketing Agencies in Dubai As Of 2025

Jake Jorgovan

Finding the right digital marketing agency in Dubai can be overwhelming. With so many options, it's hard to know where to start. You're in the right place to simplify your search. Discover the top 30 digital marketing agencies in Dubai that stand out in the industry. Learn about the industries they specialize in to find the perfect match for your business needs.

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Reflections at 29 years

Be Partner Ready

Recently celebrating 29 years of matchmaking companies to charities through my business, Cavill + Co, and with the year ending, I’ve been reflecting on my career and life. Over the years, I’ve weathered several crises: the dot-com crash of 2000, the GFC of 2008, and the lingering economic impacts of COVID. Now, Australians face a cost-of-living crisis that’s hitting non-profits with a double whammy: skyrocketing demand for services - especially food, housing and mental health s

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Embracing Purpose: A Journey Forward with an Equity Mindset

Board Source

Inspired by Silicon Valley Social Venture Fund's purpose-driven approach, BoardSource President and CEO Monika Kalra Varma and David Onek sat down for a virtual fireside chat to explore insights on the practicalities and the possibilities of operationalizing PDBL principles within their organization.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Partnerships and Strategic Moves Define AWS’ 2024

Channel Insider

Amazon Web Services (AWS) has been a major player in the IT environment and managed service provider (MSP) space for a number of years now. AWS drives growth through partnerships and provides organizations with a marketplace to showcase their products and services with the channel. As a subsidiary of the larger multinational technology conglomerate Amazon, AWS provides cloud computing platforms and APIs to individuals, companies, and governments.

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Alliance Management: The Strategic Lever Every C-Suite Needs to Pull

Peter Simoons

Alliance management is often seen as an accessory to a business strategy when, in fact, it’s the strategic thread that ties together revenue growth, cost savings and innovation in ways few other functions can. For today’s C-suite, unlocking the full potential of strategic alliances isn’t optional, it’s essential. As businesses confront increasingly complex markets, fluctuating demand and mounting competitive pressures, alliances become a direct route to new revenue streams, faster product develo

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Top 25 Performance Creative Agencies in NYC for 2025

Jake Jorgovan

Finding the right performance creative agency can feel overwhelming. You want results but need the right partner to make that happen. New York City is packed with agencies claiming to deliver. But how do you pick the one that fits your brand? Youre in the right place to solve this problem. A curated list of the top 25 performance creative agencies in NYC The industries these agencies specialize in Their key services to elevate your campaigns Notable clients, theyve worked with Keep reading to di

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Weathering the Storm: Navigating and adapting for uncertain times

Be Partner Ready

As Australians brace for a summer of extreme weather, with warnings of soaring temperatures and unpredictable conditions [1] , nonprofits are navigating their own storm of challenges. Much like the climate’s volatility, the non-profit sector is facing - what many of our students, clients and fundraising consultants - one of the toughest fundraising landscapes in over a decade.

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Winning Deals and Improving Margins

Vantage Partners

How do you stack up against your competitors in the IT Services market? What do clients truly care about, and how do you know which of your efforts are having the most impact in how your clients view you?

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Storj Launches Partner Program to Drive Cloud Storage Adoption via Channel

Channel Insider

Distributed cloud storage and compute vendor Storj has worked with channel partners for years, but it has now formalized its channel motion with the company’s first channel program. Storj CEO Colby Winegar told Channel Insider how the program was created and why he and the company decided now was the right time to fully embrace the channel. Channel First program built on feedback from existing partners Storj first created a partner portal in 2023, though by Winegar’s own admission, it wasn’t the

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What Makes a Great Channel Partner

Chaneltivity

The meaning of channel partner can vary from company to company. But the most general definition of a channel partner is an individual or organization that sells, distributes, or delivers a vendors products to end customers. Why not sell direct, you ask? Well, many companies that use channel partners do still sell direct. They just use channel partners to expand their reach even more to geographies or verticals that they dont currently market to or have a harder time getting in front of with tr

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Leveraging B2B Partner Marketing to Close Q4 Deals During the Holidays

Mindmatrix

As the calendar year winds down, Q4 emerges as a critical period for businesses to meet annual revenue targets. For B2B companies, this is not just an opportunityits a challenge. The holiday season, while bustling with consumer activity, poses unique hurdles in the B2B space, such as extended sales cycles, holiday-induced slowdowns, and heightened competition for attention.

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Top 30 Health and Wellness Marketing Agencies in 2025

Jake Jorgovan

Are you struggling to find the right marketing agency for your health and wellness brand? Its overwhelming to sift through so many options. But you cant afford to get this wrong. You need experts who know your industry and deliver results. Youre in the right place to find them. Heres what youll discover in this article: A list of the top 30 health and wellness marketing agencies.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Cyber Week 2024 drove $41.1 billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance.

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Mind the Gap

Vantage Partners

At the end of the day, winning in a tight market isnt just about understanding customers and solving problems; it's about doing it better than others.

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Ingram Micro & AWS Expand Global Partnership for ISVs, Services

Channel Insider

The AWS re:Invent announcements continue with a new agreement between the hyperscaler and global distribution and platform provider Ingram Micro. The two have agreed to a new multi-year Strategic Collaboration Agreement (SCA) and promise to deliver value for partners and independent software vendors (ISVs). SCA targets professional services and ISV business opportunities The SCA will extend Ingram Micro’s professional services program in cloud assessment and migration to more AWS partners worldw

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Frost Radar™: Competitive Benchmarking of Digital Experience Platforms for Optimized Customer Engagement

Frost & Sullivan

A Snapshot of the DXP Industry 2023 Revenue – $12.5 billion. Future Growth Rate – over 12% Number of Competitors – 50+ Companies to Action – Acquia , Adobe , Bloomreach , Contentful , Contentstack , HCLSoftware , Liferay , OpenText , Optimizely , Progress , Sitecore , and Squiz. Growth Drivers – Digital Transformation, Advancing Connectivity Networks, and the Adoption of Digital Content Services.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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B2B Partner Marketing Campaign Ideas to Drive Holiday Engagement

Mindmatrix

The holiday season is a critical time for B2B companies. Its an opportunity to close deals, engage with existing customers, and build momentum for the new year. For companies using partner marketing , the holidays provide a perfect chance to collaborate on campaigns that resonate with shared audiences, enhance brand recognition, and maximize mutual success.

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In M&A and Alliances, Integration Management Is Risk Management

BTD Consulting

From before duPont created the first divisionalized company over a century ago, executives have bought and shared companies assets and capabilities using mergers, acquisitions and alliances. Disciplines of integration and alliance management have developed to improve the success of these endeavors. Too often, however, these disciplines devolve into standardized check-the-boxes exercises.

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Sometimes I Get Tired

Aepiphanni

An honest exploration of hope fatigue, its impact on entrepreneurs, and practical strategies to regain momentum and achieve meaningful progress.

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2024 State of Pharma Alliance Management

Vantage Partners

Vantage periodically executes a "State of Pharma Alliance Management" report, based on surveys, benchmarking studies, and informal conversations with Heads of Alliance Management across the industry.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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OpenText Partners with Secure Code Warrior to Boost App Security

Channel Insider

Information management software company OpenText recently announced a strategic partnership with Secure Code Warrior to integrate its dynamic learning platform into the OpenText Fortify application security product suite. Partnership brings training to developers According to a press release, the partnership will boost developers by improving their secure coding skills through real-time training.

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Five corporate partnerships lessons from 2024 

Remarkable Partnerships

2024 has provided a lot of challenges for both charities and businesses. In tough times it is especially important to focus on the positives. This is the perfect time of year to stop for a moment and reflect. So, we want to share our five corporate partnerships lessons from 2024. Keep it simple Companies are juggling lots of priorities, so it can be hard to get there.

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Seasonal Incentives: How to Boost Partner Engagement During the Holidays

Mindmatrix

The holiday season is a critical time for businesses, and it’s especially vital for B2B companies to maintain strong engagement with their partners. As the year winds down, distractions are abundant, and partners might be juggling their priorities. To stay on track and achieve end-of-year revenue goals, focusing on channel partner engagement by measuring and improving relationships through established metrics, auditing successful partnerships, and strategically selecting partners who align with

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Understanding 360-Degree Feedback: A Comprehensive Guide

TRG Blog

Learn all about 360-degree feedback in this comprehensive guide through a series of commonly asked questions about this performance evaluation method.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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2025 Retail Trend Watch

Market Source Inc

Evolving traffic patterns, consumer spending shifts, and advanced tech adoption will define the 2025 retail landscape. Our retail trend expert helps you navigate it and stay ahead of the competition. The post 2025 Retail Trend Watch appeared first on MarketSource.

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Curiosity Can Make You A Better Negotiator: Four Ways to Cultivate It

Vantage Partners

Negotiators should always be seeking to know more—about their counterparts and what they care about, the context in which they see the negotiation, their emotional state and more.

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Intel’s US Channel Chief on Buying Habits & 2025 Partner Plans

Channel Insider

Intel veteran Michael Greens role as US channel chief expanded into an additional role as North American general manager of partner scale earlier this year. Green spoke with Channel Insider to explain how he approaches the Intel channel, where he sees key opportunities for partners, and how the company can adjust to new buying habits in 2025. Intels channel partners and customers inspire a shift to solution-focused sales One of Greens self-described top priorities for the next year is to better

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