Peter Simoons
APRIL 27, 2025
Collaboration is a strange thing. Most of us understand its importance, yet we often assume collaboration happens naturally, something we just “do” In a business context, this assumption can be risky. Entering a collaborative partnership, such as an alliance, without proper preparation is like jumping into deep water without knowing how to swim.
Stellar Partnerships
APRIL 27, 2025
In times of recession or uncertainty you see everyone put away their bright clothes and opt for something more subdued. The streets are full of people wearing black and beige these days. Theres even a fad for dressing children in a dour mix of oatmeal, white and grey, which is parodied magnificently by the Sadbeigechildren site. But beige is boring.
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Jake Jorgovan
APRIL 29, 2025
Most B2B marketers think of a podcast as a single piece of content; a great interview, a thought-leadership play, maybe a brand-builder, but a podcast episode is much more than that. A single podcast episode can and should be the cornerstone of your entire content strategy. When treated right, it becomes a flywheel: blog posts, audiograms, email newsletters, video clips, social posts, even ad creatives.
PLM Alliances
APRIL 27, 2025
Partner marketing has long been treated as a support role. Create the collateral. Plan the event. Send the swag. But in today's partner-led, AI-fueled, digital customer journey era, those days are over. In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick,
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Affise
APRIL 29, 2025
In the fast-paced and highly competitive world of Software as a Service (SaaS), performance marketing has become a cornerstone of growth strategies. Unlike traditional marketing, which often focuses on brand awareness and broad reach, performance marketing is laser-focused on measurable outcomes such as leads, conversions, and revenue. For SaaS companies, where customer acquisition costs (CAC) […] ROI-Focused Performance Marketing for SaaS: Strategies for Maximum Growth Affise.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PSMJ Resources Blog
APRIL 29, 2025
Fostering Innovation and Integrating AI Into Your AEC Firms DNA Q&A with Ayman Alafifi, Technology Innovation Lead at EKI Environment & Water and speaker, AEC INNOVATE, June 18-20, 2025
Planview Blog
APRIL 29, 2025
When Abby Knowles stepped in to lead Verizons software engineering product model transformation, the leadership transition could have derailed the initiative. The leader before me was very passionate, and here was I a new leader. I had no software development experience, she shared. While Abby possessed strong senior leadership credentials and engineering expertise, product operating models were new territory for her.
ZinFi
APRIL 29, 2025
Partner Relationship Management Strategy In this engaging episode, Sugata Sanyal , Founder & CEO of ZINFI, speaks with Theresa Caragol , CEO of AchieveUnite, about the strategic evolution of partner relationship management (PRM). As the author of Partnering Success and a global thought leader in the channel space, Theresa shares her path from building global partner programs at tech giants to founding AchieveUnite.
Mindmatrix Blog
APRIL 29, 2025
Integration with Mindmatrix Further Enhances 360insights Full-Spectrum Ecosystem Orchestration Hub Mindmatrix , a pioneering innovator in partner enablement and channel automation and 360insights , the leader in ecosystem orchestration and incentives management, today announced a strategic partnership designed to offer tightly integrated capabilities that maximize ecosystem outcomes for enterprise clients.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ClearPoint Strategy
APRIL 29, 2025
Learn how Lean Six Sigma can streamline your strategy, improve efficiency, and deliver better results for your organization.
Jake Jorgovan
APRIL 28, 2025
In the world of manufacturing, its never been more important to find the right talent quickly and efficiently. Recruitment Process Outsourcing (RPO) agencies specialize in helping manufacturing companies meet these demands by providing a wide range of hiring solutions closely adapted to industry needs. Why Manufacturing RPO Companies Are Invaluable Manufacturing RPO services offer companies access to specialized recruitment teams that understand the intricacies of industrial roles.
EGA
APRIL 27, 2025
In a world that is constantly changing at exponential speed, people including business leaders must adapt to navigate through the storm of change quickly. When shifts happen or we are faced with a challenge, our human tendency is to react quickly based on established patterns, expectations, and societal demands. This reflexive approach often [.] The post What do I do NOW?
Tishkoff
APRIL 28, 2025
Dissolving a Limited Liability Company (LLC) in Michigan requires adherence to specific legal and administrative procedures outlined by state law. Whether due to retirement, business closure, or restructuring, properly dissolving an LLC is crucial to avoid ongoing obligations and legal exposure. Business owners and legal professionals must be aware of these processes to ensure compliance, reduce potential liabilities, and facilitate a smooth transition.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
ClearPoint Strategy
APRIL 28, 2025
Learn how performance management templates can streamline evaluations, set clear goals, and enhance employee performance with this practical guide.
Jake Jorgovan
APRIL 28, 2025
Account managers are the backbone of client relationships, brand loyalty, and consistent revenue growth. And finding the right account manager is a lot easier with the expertise of specialized recruiters, headhunters, and search firms who know exactly where to find top talent. Why Work with Account Manager Recruiters, Headhunters, and Search Firms? Account manager recruiters specialize in connecting companies with skilled professionals who can skillfully build and maintain client relationships.
Channel Insider
APRIL 28, 2025
Cybersecurity vendor Blackpoint Cyber today announced its new platform solution. CompassOne offers MSPs capabilities across various security needs and also aims to address what CTO Manoj Srivastava calls the challenge of quantifying MSP and customer maturity. CompassOne shows the next generation of Blackpoints approach to the channel The new platform is Blackpoint Cybers latest innovation, designed to stand out in a crowded market and provide MSPs with deeper insights into their customers securi
INSEAD Knowledge
APRIL 27, 2025
Consulting firms sell themselves as leadership factories. They promise exposure to senior executives and a clear path to top management roles. And in many cases, they deliver. In fact, more than half of the leadership teams weve worked with come from consulting backgrounds.But leaving consulting and knowing when to get out isnt as simple as it seems.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
PSMJ Resources Blog
APRIL 28, 2025
LAKEWOOD, Colo. -- Aventia, an industry-leading platform providing comprehensive environmental service solutions, announced the acquisition of St.Germain, an environmental consulting, regulatory compliance, and engineering firm. Headquartered in Maine, St.Germain serves industries throughout New England and the United States, offering a range of compliance and engineering services, including site remediation, hydrogeological investigation, solid and hazardous waste management, environmental comp
Jake Jorgovan
APRIL 26, 2025
Recruitment is crucial for getting the right employees for business success. However, it can be time-consuming and costly. Recruitment Process Outsourcing (RPO) offers a solution. Leveraging RPO allows companies to streamline hiring, reduce costs, and improve candidate quality. Notably, 96% of companies utilizing RPO have reported improved hiring metrics, with 58% experiencing a reduction in time to hire and 42% achieving lower overall hiring costs.
Hype
APRIL 28, 2025
Learn the key takeaways from my knowledge session on Measuring What Matters all in just 7 minutes. In my work with global innovation teams , I often come across the same question, phrased a dozen different ways: How do we measure innovation in a way that actually means something to leadership? Its one of the most persistent challenges in our field.
ZinFi
APRIL 28, 2025
Partner Marketing: Evolution of Marketing Through Partners In this episode of our ZINFI Podcast Series, Sugata Sanyal , Founder & CEO of ZINFI Technologies, sits down with Jon Rivers , Co-Founder of Marketeery, to explore the evolution of marketing through partners. Together, they dive deep into how traditional channel marketing has shifted into todays partner ecosystem, reshaping how SMB marketing, partner enablement, and partner co-marketing operate.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Frost & Sullivan
APRIL 28, 2025
Non-destructive testing (NDT) plays a pivotal role in ensuring the safety, reliability, and sustainability of critical infrastructure and manufactured products. In the face of rapidly evolving technologies and shifting industry dynamics, NDT is undergoing a transformative revolution. AI , robotics , and digital twins are not only enhancing testing precision but also enabling faster, more efficient manufacturing and quality control processes.
ZinFi
APRIL 28, 2025
Partner Marketing: AIs Role in B2B Lead Generation In this engaging episode, Sugata Sanyal , Founder & CEO of ZINFI, sits down with Terry Hedden , Founder and CEO of Marketopia, to discuss the transformative impact of AI on B2B lead generation and partner marketing. Terry shares his journey of building Marketopia into a global leader, supporting technology vendors and resellers.
Frost & Sullivan
APRIL 28, 2025
Understanding the Next Era of Clean Water Access The way households access clean water is undergoing a radical transformation. Rising concerns about per- and polyfluoroalkyl substances (PFAS) , microplastics , and microbial contaminationalongside growing demand for energy efficiency and convenience are driving significant shifts in the domestic water purification ecosystem.
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