Partner Path
NOVEMBER 19, 2024
3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.
Be Partner Ready
NOVEMBER 18, 2024
You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
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Peter Simoons
NOVEMBER 17, 2024
Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.
Stellar Partnerships
NOVEMBER 17, 2024
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to get removed from the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the charity shop.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
NOVEMBER 18, 2024
In Part 2 of this Channel Insider: Partner POV interview, Dawn Sizer, CEO of managed service provider and IT consulting business 3rd Element , discusses how the strength of trust has enabled her business to offer new services and driven vendors to give partners more reason to go to market with them. Sizer says many long-time clients are now asking for services outside of IT, including media and marketing as well as business consulting, because they would rather invest in trusted existing relatio
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Frost & Sullivan
NOVEMBER 20, 2024
About the Frost & Sullivan Analyst Gauntlet Frost & Sullivan’s Analyst Gauntlet is a structured program wherein participating vendors and service providers give industry analysts deep dives and demonstrations of their collaboration solutions. The analysts then use the collaboration solution for a set time period and provide candid feedback based on their experiences with the specified tool.
SEO Magazine
NOVEMBER 20, 2024
Forget generic content that falls flat. Instead, dial in on the things that truly resonate with your audience and watch your engagement and search rankings soar. Enticing headlines pull them in, while visuals keep their eyes glued to the screen. Stories weave magic into facts, and interactive bits make everything feel snappy. But don’t forget: each reader is a world of their own—personalized content is key!
Channel Insider
NOVEMBER 18, 2024
Lisa Pettograsso, Director, Channel Sales at Hack The Box sits down with host Katie Bavoso to discuss what solution providers need to grow their businesses in the highly competitive market of cybersecurity and upskilling, and explains what HTB is doing to accelerate that climb to the top for its partners. Pettograsso says not only can the gamified solutions from Hack The Box be sold independently or bolted on to other offerings, but the team at HTB works directly with partners to bring them deal
Mindmatrix
NOVEMBER 19, 2024
Effective lead routing is crucial for maximizing sales opportunities and ensuring a streamlined workflow within a partner relationship management system. By integrating artificial intelligence (AI) into the lead routing process, organizations can automate and optimize how leads are assigned to sales representatives or partners. This blog explores the role of AI in enhancing lead routing, the benefits it brings to PRM , and best practices for successful implementation.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Frost & Sullivan
NOVEMBER 18, 2024
The cloud communications landscape is undergoing a dynamic transformation, with next generation Unified Communications and Collaboration (UC&C) solutions becoming increasingly essential for modern businesses. This change is catalysed by: Emerging technologies like artificial intelligence (AI) and machine learning (ML) that are revolutionizing collaboration by powering virtual assistants, real-time transcription, and natural language processing (NLP).
Market Source Inc
NOVEMBER 18, 2024
Selling a $12,000 Rolex requires different tactics than selling more common retail goods. But, aside from a different demographic, luxury shopping sales are instructive for the entire retail industry. The post Sales Lessons From Luxury Retail appeared first on MarketSource.
Channel Insider
NOVEMBER 19, 2024
Cloud container security platform ARMO has been tapped to provide security resources for Orange Business’ managed Kubernetes services offering to its European customers. Channel Insider spoke with ARMO CEO Shauli Rozen about the recent partnership and others the company has formed in 2024 and why the time is right for sophisticated security solutions in the containers, cloud, and Kubernetes channel.
Mindmatrix
NOVEMBER 19, 2024
This Recognition Celebrates Mindmatrix’s Commitment to Innovation and Excellence in Channel Management Solutions Dana Point, CA : Mindmatrix , a leading provider of partner marketing , partner relationship management (PRM) , and partner ecosystem orchestration solutions, was awarded the prestigious “Channel Vendor Excellence Award” at the 2024 Channel Focus annual event.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PSMJ Resources Blog
NOVEMBER 18, 2024
For the architecture, engineering, and construction (AEC) industry, artificial intelligence (AI) is revolutionizing everything from design processes to project management. It is embedding predictive capabilities into safety measures and optimizing building workflows. However, AEC companies are only just beginning to uncover its full potential.
BTD Consulting
NOVEMBER 18, 2024
Knowing when you should is very different from knowing that you can. There’s a very good article from the 2004 archives of Harvard Business Review titled, “ When to Walk Away from a Deal ”. I recall reading it then and finding the recommendations on how to improve your due diligence process insightful and right on the money. The specific DD areas to explore will help you focus on confirming whether you can generate value from the deal post-close, rather than simply confirming the current statu
Channel Insider
NOVEMBER 19, 2024
In September and October 2024, Channel Insider solicited nominations from IT channel vendors, solution providers, and partner businesses who shared their most impactful partner companies. These partnerships showcase the value of channel collaboration and community. Below, our editorial team has chosen the strongest examples of partnership from the nominations we received.
COO Alliance
NOVEMBER 18, 2024
Unlocking Growth Through Connection In today’s fast-paced business environment, the role of a Chief Operating Officer (COO) has never been more dynamic—or more demanding. As a COO, you’re not just overseeing operations but also expected to drive innovation, foster growth, and navigate an increasingly complex marketplace. This evolving landscape demands continuous learning, but what’s the best way for COOs to stay ahead?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
NOVEMBER 18, 2024
The global coatings industry is experiencing transformative growth, driven by advancements across diverse sectors and a rising emphasis on sustainability. This evolution is paving the way for enhanced applications, from advanced fire protection coatings to innovative aerospace coatings , that meet demanding performance standards. At the forefront of eco-friendly innovation, radiation-cured coatings offer rapid curing times with lower environmental impact, while sustainable packaging coatings sup
INSEAD Knowledge
NOVEMBER 17, 2024
Diverse research findings by INSEAD faculty this month include a new strategy that could help improve tax collection and a way of improving the safety and reliability of AI in healthcare. Other research looks at how taking part in standard-setting organisations (SSOs) can help technology companies get better at forecasting.Another study examines why IPOs featuring at least one female director might have been underpriced.
Channel Insider
NOVEMBER 18, 2024
Multinational technology services and consulting company Cognizant recently debuted a new addition to its Neuro suite of platforms, Cognizant Neuro Cybersecurity. The newest solution is designed to amplify cybersecurity resilience by integrating and orchestrating point cybersecurity solutions across the enterprise. Neuro Cybersecurity tackles cybersecurity challenges through an AI-enabled, user-friendly interface that enhances real-time decision-making across enterprises.
ClearPoint Strategy
NOVEMBER 18, 2024
Spreadsheets fall short for KPI tracking. ClearPoint Strategy automates reporting, centralizes data, and drives better results for your strategic goals.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
NOVEMBER 18, 2024
Latin America , Central America , and the Caribbean are witnessing unprecedented automotive growth, propelled by emerging technologies, changing consumer preferences, and innovative business models. From Mexico’s booming car rental market to Brazil’s transformation in electric vehicles, the entire region is filled with growth potential. Mexico: Pioneering New Leasing Models What’s Happening?
Partnership on AI
NOVEMBER 19, 2024
Share Our Blog / Press Release Announcements Partnership on AI Unveils New Case Studies from Supporters of Synthetic Media Framework: Meta, Microsoft, Thorn, and Truepic Findings Uncover Challenges of Disclosing AI-Edited vs AI-Generated Content, Managing Label Fatigue with Audiences and Other Unexplored Areas of Generative Media Governance PAI Staff November 19, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> San Francisco – November 19, 20
Channel Insider
NOVEMBER 19, 2024
Vulnerability risk management vendor Nucleus Security recently announced changes to their existing channel partner program. The changes aim to address what Nucleus calls “growing demand” and the potential for significant growth for partners in vulnerability and risk management offerings. “At Nucleus Security, our Channel Partners are essential to our mission.
Channel Insider
NOVEMBER 20, 2024
Nasuni recently joined the ranks of vendors announcing changes to their partner programs in the final stretch of 2024. The changes include introducing a tiered structure and an updated partner portal experience. Nasuni brings data management to the hybrid cloud world Nasuni’s enterprise data file platform addresses the issues unstructured data creates in hybrid cloud infrastructures.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
NOVEMBER 18, 2024
OneTrust automates workflows for organizations seeking to comply with one or several regulatory frameworks worldwide. Channel Insider spoke with Ryan Edge, OneTrust’s director of privacy automation, and Jaymin Desai, its director of tech risk & compliance, to learn more about how the company helps customers approach compliance and how the industry is shaping up for 2025.
Channel Insider
NOVEMBER 20, 2024
Cybersecurity is a shifting landscape that frequently sees emerging technologies coming in to disrupt the status quo and change the way we approach security. Whether that’s AI or quantum computing, these technologies can advance cybersecurity to new heights but also can provide threat actors with new means to coordinate and execute breaches. In addition to emerging technologies, regulations and data privacy play key roles in cybersecurity that organizations must continuously consider.
Frost & Sullivan
NOVEMBER 18, 2024
What are Nutricosmetics? Nutricosmetics are a fast-growing category of nutraceuticals focused on enhancing beauty from the inside out. Unlike traditional topical cosmetics, these supplements work internally to address skin, hair, and nail health. Available in a variety of forms like pills, gummies, liquids, powders, and tablets, these contain active ingredients like vitamins, minerals, and botanical extracts that support cell growth, hydration, and elasticity.
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