Tue.Apr 29, 2025

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The Podcast-First Content Strategy: How to Repurpose Episodes for Maximum ROI

Jake Jorgovan

Most B2B marketers think of a podcast as a single piece of content; a great interview, a thought-leadership play, maybe a brand-builder, but a podcast episode is much more than that. A single podcast episode can and should be the cornerstone of your entire content strategy. When treated right, it becomes a flywheel: blog posts, audiograms, email newsletters, video clips, social posts, even ad creatives.

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ROI-Focused Performance Marketing for SaaS: Strategies for Maximum Growth

Affise

In the fast-paced and highly competitive world of Software as a Service (SaaS), performance marketing has become a cornerstone of growth strategies. Unlike traditional marketing, which often focuses on brand awareness and broad reach, performance marketing is laser-focused on measurable outcomes such as leads, conversions, and revenue. For SaaS companies, where customer acquisition costs (CAC) […] ROI-Focused Performance Marketing for SaaS: Strategies for Maximum Growth Affise.

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Author and Trainer Luis Knows a Thing or Two about Resilience

Market Source Inc

After overcoming obstacles early in life, Luis makes it his mission to help others navigate change and chart a course for growth. Hes written a book about it and has plans for another. Heres his story. The post Author and Trainer Luis Knows a Thing or Two about Resilience appeared first on MarketSource.

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Fostering Innovation and Integrating AI Into Your AEC Firm’s DNA

PSMJ Resources Blog

Fostering Innovation and Integrating AI Into Your AEC Firms DNA Q&A with Ayman Alafifi, Technology Innovation Lead at EKI Environment & Water and speaker, AEC INNOVATE, June 18-20, 2025

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Verizon’s “Secret Weapon” for Keeping Their Product Vision on Track

Planview Blog

When Abby Knowles stepped in to lead Verizons software engineering product model transformation, the leadership transition could have derailed the initiative. The leader before me was very passionate, and here was I a new leader. I had no software development experience, she shared. While Abby possessed strong senior leadership credentials and engineering expertise, product operating models were new territory for her.

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Mindmatrix and 360insights Announce Strategic Partnership to Deliver Unified Ecosystem Solutions

Mindmatrix Blog

Integration with Mindmatrix Further Enhances 360insights Full-Spectrum Ecosystem Orchestration Hub Mindmatrix , a pioneering innovator in partner enablement and channel automation and 360insights , the leader in ecosystem orchestration and incentives management, today announced a strategic partnership designed to offer tightly integrated capabilities that maximize ecosystem outcomes for enterprise clients.

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Lean Six Sigma: A Complete Guide for 2024

ClearPoint Strategy

Learn how Lean Six Sigma can streamline your strategy, improve efficiency, and deliver better results for your organization.

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