Peter Simoons
APRIL 27, 2025
Collaboration is a strange thing. Most of us understand its importance, yet we often assume collaboration happens naturally, something we just “do” In a business context, this assumption can be risky. Entering a collaborative partnership, such as an alliance, without proper preparation is like jumping into deep water without knowing how to swim.
Stellar Partnerships
APRIL 27, 2025
In times of recession or uncertainty you see everyone put away their bright clothes and opt for something more subdued. The streets are full of people wearing black and beige these days. Theres even a fad for dressing children in a dour mix of oatmeal, white and grey, which is parodied magnificently by the Sadbeigechildren site. But beige is boring.
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Channel Insider
MAY 1, 2025
Skyfire, a payment and identity network designed for the AI agent economy, and Cequence Security have partnered to provide secure, compliant access to digital services for autonomous AI agents. Cequence is also partnering with Inspira, a global leader in cybersecurity services, to enhance API security and bot defense worldwide. Cequence and Skyfire partner on agent verification solution By integrating with Skyfire, Cequence will add new capabilities, including being able to identify trusted Skyf
PLM Alliances
APRIL 27, 2025
Partner marketing has long been treated as a support role. Create the collateral. Plan the event. Send the swag. But in today's partner-led, AI-fueled, digital customer journey era, those days are over. In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick,
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ZinFi
APRIL 29, 2025
Best Practices Guides A strategic guide to building smarter, faster, and more secure partner ecosystems Download your COMPLIMENTARY COPY of Scaling Partner Ecosystems: From Enablement to Intelligence Guide. A strategic guide to building smarter, faster, and more secure partner ecosystems. More on Scaling Partner Ecosystems: From Enablement to Intelligence In today’s fast-changing B2B landscape, partner ecosystems are the foundation of scalable growth.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
MAY 1, 2025
IBM is creating a dedicated Microsoft team within its consulting arm, deepening a relationship that has been helping businesses achieve real results from their tech investments for years. IBM signals deeper American investment The tech giant announced recently that it’s pouring $150 billion into America over the next five years, aiming to boost the economy and cement the country’s position as the world’s computing powerhouse.
Vantage Partners
APRIL 30, 2025
Originally published by Forbes. OK, there is probably more than one important thing about improving negotiators' skills. But I have a favorite, which has to do with the challenge of getting experienced, accomplished professionals to change how they do things.
Impact
APRIL 30, 2025
The post impact.com takes home Enterprise Software – Marketing award for transforming Sephoras affiliate and partnership programme appeared first on impact.com.
Frost & Sullivan
MAY 1, 2025
Toyota reaffirms its commitment to hydrogen as a key part of its zero-emission trucking strategy in North America with the announcement of its third-generation fuel cell (Gen 3 FC) system. At the 2025 Advanced Clean Transportation (ACT) Expo, Toyota reaffirmed its commitment to hydrogen as a key part of its zero-emission trucking strategy in North America.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Market Source Inc
APRIL 30, 2025
Inside Sales Rep Charla Hammond has spent 30 years as a professional voiceover artist. But its her gift for listening that her colleagues and clients value. Learn more about Charlas story. The post Voiceover Artist and Inside Sales Skills Coalesce in Charla Hammond appeared first on MarketSource.
PSMJ Resources Blog
APRIL 29, 2025
Fostering Innovation and Integrating AI Into Your AEC Firms DNA Q&A with Ayman Alafifi, Technology Innovation Lead at EKI Environment & Water and speaker, AEC INNOVATE, June 18-20, 2025
Impact
APRIL 30, 2025
The post impact.com bags win with game-changing affiliate partnership strategies at Malaysia Technology Excellence Awards 2025 appeared first on impact.com.
Partnerize
MAY 1, 2025
Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth. The post Mastering the Art and Science of Partnership Marketing appeared first on Partnerize.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Market Source Inc
APRIL 29, 2025
In defiance of the vast proliferation of online marketplaces in recent years, brick-and-mortar stores are making a comeback. Use these strategies to capitalize on this trend and boost customer experience. The post Brick-and-Mortar Stores are Making a Comeback. Are You Ready? appeared first on MarketSource.
ClearPoint Strategy
APRIL 30, 2025
Learn how strategy planning software can streamline your business goals, improve collaboration, and enhance decision-making for long-term success.
Partner Path
APRIL 30, 2025
5 Tips to Build an MSP Partner Program that Works In our latest webinar, we dove into one of the hottest topics in the partner ecosystem: how to design, support, and evolve Managed Service Provider (MSP) partner programs. Hosted by PartnerPath CEO Diane Krakora and featuring special guest Philippe Bedard , VP of Cloud at Micrologic , the conversation covered everything from measuring partner performance to managing complex channel relationships.
Jake Jorgovan
MAY 2, 2025
Finding and hiring top talent in the construction industry can be extremely challenging. Recruitment Process Outsourcing (RPO) services specialize in helping construction companies fill roles so that projects run smoothly and businesses grow with the right people on board. Why Work With Construction RPO Companies? Construction RPO companies offer deep expertise in an industry where timing, compliance, and specialized skills are crucial.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Market Source Inc
APRIL 29, 2025
After overcoming obstacles early in life, Luis makes it his mission to help others navigate change and chart a course for growth. Hes written a book about it and has plans for another. Heres his story. The post Author and Trainer Luis Knows a Thing or Two about Resilience appeared first on MarketSource.
ClearPoint Strategy
APRIL 29, 2025
Learn how Lean Six Sigma can streamline your strategy, improve efficiency, and deliver better results for your organization.
EGA
APRIL 27, 2025
In a world that is constantly changing at exponential speed, people including business leaders must adapt to navigate through the storm of change quickly. When shifts happen or we are faced with a challenge, our human tendency is to react quickly based on established patterns, expectations, and societal demands. This reflexive approach often [.] The post What do I do NOW?
Jake Jorgovan
APRIL 29, 2025
Most B2B marketers think of a podcast as a single piece of content; a great interview, a thought-leadership play, maybe a brand-builder, but a podcast episode is much more than that. A single podcast episode can and should be the cornerstone of your entire content strategy. When treated right, it becomes a flywheel: blog posts, audiograms, email newsletters, video clips, social posts, even ad creatives.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Channel Insider
MAY 2, 2025
The expansive ecosystem of Microsoft solutions touches virtually every aspect of the tech stack powering SMBs today. Channel Insider spoke with Samuel Ra, the senior solutions marketing manager at Microsoft-oriented solutions provider Trusted Tech, to learn more about the state of the channel for Microsoft partners and how AI adoption is fueling demand in other sectors.
ClearPoint Strategy
APRIL 28, 2025
Learn how performance management templates can streamline evaluations, set clear goals, and enhance employee performance with this practical guide.
Tishkoff
APRIL 30, 2025
In today’s digitally driven world, the line between the office and everywhere else has blurred. Employers now have access to an arsenal of tools capable of monitoring employee activity in ways previously unimaginable tracking keystrokes, analyzing productivity through sophisticated software, even monitoring locations. Especially with the rise of remote and hybrid work, the question inevitably arises, perhaps with a hint of unease: Can we legally monitor our employees like this?
Jake Jorgovan
APRIL 28, 2025
In the world of manufacturing, its never been more important to find the right talent quickly and efficiently. Recruitment Process Outsourcing (RPO) agencies specialize in helping manufacturing companies meet these demands by providing a wide range of hiring solutions closely adapted to industry needs. Why Manufacturing RPO Companies Are Invaluable Manufacturing RPO services offer companies access to specialized recruitment teams that understand the intricacies of industrial roles.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Channel Insider
MAY 2, 2025
The channel continues to grow and evolve in 2025, with new faces assuming key positions at major organizations and others stepping away to embark on new chapters. In some cases, familiar faces are returning to familiar places, while others involve entire shakeups of their leadership structures. Take a look at the big moves in the channel for April: Cisco names Oliver Tuszik EVP, Global Sales Recently, Oliver Tuszik took on the role of executive vice president of global sales and will join Ciscos
Frost & Sullivan
MAY 2, 2025
This whitepaper delves into the transformative potential of Radio Frequency (RF) sensing, a technology utilizing wireless signals for the detection, tracking, and interpretation of physical objects, movements, and environmental variations. Unlike conventional sensor technologies requiring direct contact or specialized infrastructure, RF sensing leverages existing wireless signals to derive actionable insights.
Planview Blog
APRIL 30, 2025
Some uncertainty is inevitable for product-driven organizations. To mitigate risk and maximize value, most organizations perform a comprehensive impact analysis before making any investment decisions. However, some impacts are easier to estimate than others. Microeconomic industry changes, such as demand fluctuations or predictable innovations, are relatively straightforward for example, automotive organizations can anticipate electric vehicle adoption with some precision, allowing portfolio ma
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