ZinFi

JANUARY 6, 2020

The word channel indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or brand creates, captures, and fulfills market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor.

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PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

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Channel management Successful channels Channels and alliances Co-Alliance 52

ZinFi

JUNE 30, 2016

Weve already explored in multiple earlier articles the complexity of channel management. Weve also written about how global market requirements can have a tremendous impact on channel policies and programs, and on how a company goes to market.

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Channel management Channels and alliances Insurance Banking 52

ZinFi

FEBRUARY 15, 2016

Introduction Channel management is complex primarily because of what it tries to manage. The word management implies some level of control to achieve performance from an individual or from a team, either through inspiration or through some level of enforcement. Challenges Channel partners are companies, not people.

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Channel management Channels and alliances Retail High tech 52

ZinFi

MARCH 20, 2023

What Is Channel Management? The word channel indicates a passageway through which something flows. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.

Channel management 52

Channel management Channels and alliances Credit Finance 52

Mindmatrix

DECEMBER 14, 2021

In a channel network, this is easier said than done. A channel manager has to work across different organizations. So, if a uniform set of standards is impossible, how can channel managers make sure that prospect information flows freely yet securely within the channel network? .

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Channels and alliances Channel alliances Channel management Ecosystems 97

PartnerTap

FEBRUARY 20, 2024

Under Kate Johnson’s leadership, Lumen’s indirect channel leaders, Sarah Seegers and Danny Beneditti, have carried this torch and led a channel-first sales transformation that moves them from engaging with partners reactively, to engaging partners proactively to hunt and co-sell into accounts. Channel managers get reassigned.

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Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

Ecosystems 52

Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

PLM Alliances

APRIL 17, 2023

Most who have lived in partnerships and channels over the last decade have some reaction to the rising zeitgeist around the term “ecosystem." The rising attention on “ecosystems” has led to a lively debate about whether it’s a replacement paradigm for “channels.” The word is everywhere.

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Ecosystems Collaboration Channel management 52

Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.

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Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Impartner

SEPTEMBER 8, 2020

SaaS veteran Bill Curran takes helm as CRO, long-time CRO Rogers to focus on Impartner’s fast-growing global partner ecosystem. We’re happy to have him take the reins of the sales organization and, at the same time, to have Mark, who has grown our customer base 10x in recent years, focus on expanding our channel operations.”.

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PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Embracing the creativity of partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Engineering 52

PLM Alliances

MAY 15, 2023

In this article, we’ll explore the major advantages of partner relationship management platforms, and why having one in your tech stack can be the differentiator that allows you to truly achieve scalable, sustained growth in your ecosystem. Here’s why partner relationship management is important.

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Ecosystems Channel management Collaboration 52

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Aligning channel and field sales. Aligning channel and field sales.

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Co-Alliance Channels and alliances Channel management Ecosystems 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Click here to sign up for the webinar.

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Channels and alliances Co-Alliance Strategic alliances Channel management 52

PLM Alliances

JANUARY 9, 2024

In today's competitive business landscape, companies leverage channel incentives and partner ecosystems to strengthen their market position and achieve growth. Channel incentives are rewards from channel partners to motivate and engage them in promoting and selling a company's products or services.

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Channel management Ecosystems Collaboration 52

Zift Solutions

MAY 9, 2022

May 9, 2022 Zift Solutions, a leading provider of partner relationship management (PRM) software, today announced that CRN , a brand of The Channel Company , has named Gwyn Edwards, Director of Partnerships & Alliances, to its Women of the Channel list for 2022.

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Channels and alliances Channel management System integrators Ecosystems 52

Zift Solutions

DECEMBER 5, 2023

All these are bets we place on the resiliency and vitality of the channel model. In good times and challenging times, the technology channel is a great place to drive revenue and cost efficiencies. This has been a big one for Zift Solutions we raised $70 million and invested heavily in new enhancements for the ZiftONE Platform.

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Channels and alliances Co-Alliance Ecosystems Engineering 52

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management?

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Channels and alliances Channel management Ecosystems Channel strategies 52

Mindmatrix

MAY 13, 2024

Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge.

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Ecosystems Channels and alliances Co-Alliance Channel management 40

ZinFi

JANUARY 11, 2023

McBain shares his insights with ZINFI CEO Sugata Sanyal on the topic of Onboarding Partner Ecosystems to Achieve Loyalty View Now Pleasanton, CA January 11, 2023 ZINFI Technologies, Inc. , When designing a partner onboarding program for an ecosystem, everyone needs to consider the customer journey, says Sanyal.

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Channels and alliances Ecosystems System integrators Channel management 52

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Mindmatrix

JUNE 11, 2024

The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind. It can be a win-win relationship.

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Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.

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Partnering capability and readiness Channel strategies Channel management Utilities 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Partner capacity versus partner scoring.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Maria Chien is an industry thought leader in B2B channels.

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PLM Alliances

APRIL 12, 2023

Supercharge your CRM, enhance your partner ecosystem, and boost revenues with PXM technology. Channel leaders at leading technology firms recognize the importance of a strong partner ecosystem and often rely on Salesforce CRM to manage their customer relationships.

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Ecosystems Government Collaboration Channel management 52

Zift Solutions

JUNE 28, 2021

Because of the channels added complexity, channel sales and alignment holds even greater potential for synergies than with plain vanilla marketing. Focusing on three Cs can help channel sales and marketing leaders achieve successful alignment that benefits their companies, sales partners and customers. My answer: Absolutely.

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Channels and alliances Collaboration Construction Channel management 52

ZinFi

APRIL 5, 2023

How to Select the Right PRM Software for your Partner Ecosystem Best Practices Guides Download your COMPLIMENTARY COPY of the PRM Software Core Capabilities Guidebook and how to evaluate a solution and the potential pitfalls to watch out for. What is a partner ecosystem? How to manage a PRM Software Solution?

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Channels and alliances Co-Alliance Ecosystems Channel management 52

PLM Alliances

APRIL 18, 2023

We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. This simplifies the marketing process for partners and ensures brand consistency across the entire partner ecosystem.

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Channel management Ecosystems Channel strategies Collaboration 52

PLM Alliances

APRIL 26, 2023

We recently teamed up with Zift Solutions to share tips on improving the channel partner experience (PX). From Josh Medeiros, Zift’s Head of Client Solutions, and Raegan Wilson, our VP of Ecosystems Consulting, h ere are our five top ways to add value to your PX and ensure your partner program is best-in-class.

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Utilities Ecosystems Channel management 52

PLM Alliances

MARCH 20, 2024

The event brought together Impartner users and ecosystem leadership from a variety of global companies who aim to scale their indirect sales and services motions. Raegan Wilson , VP of Ecosystems Consulting at Spur Reply led two sessions on artificial intelligence (AI) as well as partner experience (PX) optimization.

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PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

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PLM Alliances

MARCH 29, 2023

Kate Caday and Ryan Hasson – leaders of ecosystem strategy and automation at Spur Reply – (virtually) sat down to discuss some simple ways to optimize the partner experience without incremental investments. We have Kate Caday, our leader in ecosystem strategy and transformation, and Ryan Hassan, our leader in ecosystem automation.

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Ecosystems Channels and alliances System integrators Alliance strategy 52

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? Partner scoring helps you: Manage your portfolio of partners. Best select who to manage. What is a channel leader left to do? The changing world of partners.

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