Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Mindmatrix

MAY 13, 2024

Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge. About Mindmatrix Mindmatrix Bridge 5.0

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PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners.

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PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Channel management 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. An SPP links up to a partnering program identified in your company’s OPP.

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Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Cassandra Gholston , CEO, PartnerTap.

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Channels and alliances Co-Alliance Strategic alliances Channel management 52

Mindmatrix

JUNE 4, 2024

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has unveiled a significant enhancement to its PRM software with the integration of BridgeAI.

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Channels and alliances Co-Alliance Ecosystems Channel management 40

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. Janet Schijns is a proven leader in partnerships, channels, alliances, and technology.

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Zift Solutions

DECEMBER 5, 2023

Meanwhile, partner program leaders are beginning to operationalize partner ecosystem models to influence more sales and retain more customers. Its a strategy that taps into the power of your ecosystem. Partner Tiers Are Becoming Less Relevant in the Partner Ecosystem Era The effectiveness of medal-level (e.g.,

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Channels and alliances Ecosystems Co-Alliance Engineering 52

Mindmatrix

JUNE 11, 2024

The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Recognizing and leveraging the unique strengths of your channel partners is paramount.

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Chaneltivity

JUNE 26, 2024

Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

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Magnetrix

JUNE 24, 2021

That's a challenge that most of us face in running a channel business as you're building, growing and maintaining your ecosystem. Recruiting the wrong channel partners. Rob Spee: One of the challenges that we're having, and I think a lot of channel managers face this, is finding the right partners.

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Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

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