Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. How to avoid recruiting the wrong partners. Tip #1: Have a well-defined channel strategy. Tip #2: Define the ideal partner profile. Can partners be too small or too big? Tip #3: Keep a scorecard for channel partners. Conclusion.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Impartner

DECEMBER 2, 2019

Impartner’s partner relationship management solution helps SES expand their scope and market reach, and generate new business opportunities. Straightforward, simple to use — a world-class partner experience.” The selection process, said Maurer, was comprehensive. “We

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Channel management Channel strategies 52

PLM Alliances

AUGUST 21, 2022

Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

PLM Alliances

JUNE 8, 2020

Build your partner planning framework. Partner planning aims to have the right quantity of products in the right places at the right times to satisfy customer demand in an efficient, cost-effective manner. A channel leader must review their partner plan to ensure the strategy aligns with the company’s desired business outcomes.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Ecosystems 52

Mindmatrix

JUNE 11, 2024

“To partner or not to partner, if this is the question you are trying to find answers for, you have come to the right place. Now, let’s cover each aspect in detail: What is the purpose of the partner program? Now, let’s cover each aspect in detail: What is the purpose of the partner program?

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Chaneltivity

JUNE 26, 2024

At some point in every partner leader’s career, they’re tasked with purchasing and implementing “the best partner portal” for their organization. After all, your partner portal sits at the heart of your program — it’s where partners learn about your product, get certified to sell it, work leads, and send deals your way.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Zift Solutions

SEPTEMBER 19, 2023

Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. What is a Tiered Partner Program? Partner programs also might base tiers on partner type.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Channel alliances Strategic alliances 52

PLM Alliances

AUGUST 21, 2022

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Best select who to manage.

Partnering capability and readiness 52

Partnering capability and readiness Engineering Channel strategies Channel management 52

PLM Alliances

JUNE 8, 2020

Every channel leader faces the same core problem — how do I use limited resources, programs, and people to best influence partners and meet my business objectives? A robust partner scoring method helps you understand partner strengths and weaknesses and increase return on each one. Best select who to manage.

Partnering capability and readiness 52

Partnering capability and readiness Engineering Channel strategies Channel management 52

PLM Alliances

APRIL 12, 2023

Channel partners play a crucial role in a company's success by extending its reach, driving sales, and providing customer support. To fuel this growth and enhance relationships with channel partners, organizations increasingly recognize the importance of partner experience (PX).

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Collaboration System integrators 52

ZinFi

JULY 18, 2023

However, a new avenue has opened up in this evolving landscape for digital marketing agencies to capitalize on channel marketing. By extending their capabilities to encompass channel-based or partner ecosystem-based marketing and sales motions, agencies can unlock new revenue streams and strengthen their position as strategic vendor partners.

Partnering capability and readiness 52

Partnering capability and readiness Channel management Ecosystems Utilities 52

PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. At The Spur Group, we help our clients determine their Channel Health Index.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Utilities 52

Zift Solutions

NOVEMBER 17, 2023

Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channel partners has accelerated in recent years. In fact, channel media outlet ChannelE2E has tracked nearly 2,600 M&A events impacting the channel since 2019.

Mergers and acquisition activities 52

Mergers and acquisition activities Partnering capability and readiness Value creation Channel management 52

Zift Solutions

JUNE 16, 2021

Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Successful channels Sales leadership 52

PLM Alliances

APRIL 24, 2024

With over $300 billion in untapped cloud commitments across vendors, we believe cloud marketplaces are the path to reaching cloud-ready buyers and unlocking committed but unutilized IT budget. You should also aim to optimize how you work with partners to ensure cloud marketplace readiness can unlock business results.

Partnering capability and readiness 52

Partnering capability and readiness Retail Ecosystems Collaboration 52

ZinFi

JANUARY 8, 2018

a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that they will be releasing the speaking sessions from the Silicon Valley Best Practice Symposium Video that they hosted in Palo Alto on October 26th, 2017. About ZINFI Technologies ZINFI Technologies, Inc. ,

Partnering capability and readiness 52

Partnering capability and readiness Partner ready Collaboration Channel management 52

ZinFi

JANUARY 28, 2016

A decade or two ago, channel marketing pretty much meant running events (for recruitment, training, and lead generation) and giving away market-development funds to those who knew how to leverage them. Today, unified partner management is changing the way companies invest, track, and improve ROI from their channel marketing activities.

Partnering capability and readiness 52

Partnering capability and readiness Utilities Channel management Ecosystems 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. The goal of capacity planning.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

Zift Solutions

MARCH 21, 2023

Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). Complementary Services Neither you nor your partner benefits from delivering the exact same services to end customers.

Partnering capability and readiness 52

Partnering capability and readiness Partner ready Successful channels Channel management 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. Channel Chats Episode 2: Partner Insights From a Cloud Leader.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

Ecosystems 59

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 59

ZinFi

MAY 6, 2025

Recognized for commitment to AI innovation, and comprehensive partner ecosystem support. a leader in Unified Partner Management (UPM) solutions, has been named a Leader in The Forrester Wave : Partner Marketing Automation Platforms, Q2 2025. Pleasanton, CA May 06, 2025 ZINFI Technologies, Inc. ,

Partnering capability and readiness 52

Partnering capability and readiness Credit Ecosystems Channel management 52

Mindmatrix

JANUARY 16, 2025

Channel strategies today require tools that extend beyond basic management capabilities. Partner Relationship Management (PRM) systems are evolving to meet these demands. This blog explores why next-gen PRM is essential for channel strategies in 2025 and how it drives business growth. What Is Next-Gen PRM?

Channel strategies 52

Channel strategies Partnering capability and readiness Ecosystems Channel management 52