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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

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3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Are you going to co-sell?

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6 Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

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Six Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

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How to Select the Right Platform to Manage Your Channel Sales

Magnetrix

How channel management platforms increase partner engagement. Document management & co-branding. Top 3 benefits of an excellent channel management platform. Scalable channel partner training. He’s here with us to discuss: How to Select the Right Platform to Manage Your Channel Sales. Introduction.