PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Channel Insider

NOVEMBER 4, 2024

Every month, Channel Insider will highlight the big moves shaking up the channel and transforming the industry with those taking on new opportunities and others riding off into the sunset. Winegar previously served as Storj’s CRO and co-founded CrowdStorage prior to joining Storj.

Channel leadership 81

Channel leadership Channels and alliances Co-Alliance Alliance strategy 81

Mindmatrix

JUNE 11, 2024

Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners.

Channels and alliances 52

Channels and alliances Partnering capability and readiness Co-Alliance Partnership strategies 52

Magnetrix

APRIL 7, 2022

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Aired on March 8, 2022.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52