Channel strategies Co-Alliance Successful channels 
PLM Alliances
MAY 16, 2020
Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.
PLM Alliances
AUGUST 21, 2022
Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. Sadly, many companies fail to achieve breakthrough success with their partners. Discipline #1: Create a unified partner plan.
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Mindmatrix
JUNE 11, 2024
Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners.
Magnetrix
APRIL 7, 2022
Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. What should channel partners do to maintain a mutually beneficial relationship? Aired on March 8, 2022.
Tackle.io
SEPTEMBER 21, 2021
About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?
Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?
Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum. So Who Owns It?
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