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Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channelstrategy – who is your ideal partner, and which partner tactics will help you best serve your customers. Define your growth strategies for each desired business outcome.
Most channel leaders understand the inherent benefits of partner planning. At the fundamental level, partner planning is setting your channelstrategy – who is your ideal partner, and which partner tactics will help you best serve your customers. Define your growth strategies for each desired business outcome.
We'll explore various subtopics, including channelstrategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successfulchannel management strategy.
Best practice 1: show your channel partners you’ve done the homework - show them a plan. Getting feedback from channel partners. Analyze & outperform competitor’s channel programs. Plan your channelstrategy locally. Go after the channel partners you want. Plan your channelstrategy locally.
After all, the productivity of the partners determines the success of the channel. This is where a well-tuned partner relationship management (PRM) software or system can truly help an organization realize its channelstrategy and business goals. and functions, e.g., marketing, sales, technical, etc.
For demand-generation marketers, juggling multi-channelstrategies can feel like riding a blindfolded unicycleLinkedIn ads here, email campaigns there, and endless platforms demanding attention. Better understanding of the customer journey Multi-channelstrategies reveal how platforms work together to drive conversions.
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