Channel Insider

SEPTEMBER 30, 2024

The IT channel is always shifting and growing. Every month, Channel Insider is going to highlight the big moves shaking up the channel and transforming the industry. channel and partner programs to the expanded role of vice president of the newly created North America commercial sales organization.

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Channels and alliances Co-Alliance Value creation Ecosystems 105

PartnerTap

JANUARY 11, 2021

Up until recently, account mapping was a necessary risk, but now you securely share your customer account data with a Partner Ecosystem Platform. This sort of neutral, “Switzerland”, digital partner platform will allow channel and sales teams to securely share data that helps you grow revenue together.

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Channel Insider

JANUARY 31, 2022

McKinsey & Company is one of the most recognized names in the B2B ecosystem, as the oldest and largest global management consulting firm. Like many top IT channel partners , McKinsey offers a wealth of knowledgeable personnel, ongoing research, and industry experience, extending to relationships with a global network of business clients.

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Co-Alliance Channels and alliances Partnering capability and readiness Telecommunications 95

PartnerTap

DECEMBER 14, 2020

Sales reps can then co-sell together driving more revenue for both companies. With PartnerTap ’s all-in-one Partner Ecosystem Platform , you can filter out unneeded data and find which accounts to target, but better yet, it gives you a full ecosystem overlap view. This is how companies find potential revenue.

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Co-Alliance Channels and alliances Alliance partnership Ecosystems 147

CoSell

JULY 13, 2020

As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management. Within this ecosystem, an additional $971 million will be generated by 2023 in downstream technology services. • billion by 2023.

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Co-Alliance Channels and alliances Ecosystems Collaboration 130

Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. By leveraging behavioral experience insights and CRM data across channels, Stella aims to accelerate e-commerce processes. Table Of Contents. Securing Cyber Spaces.

Channels and alliances 97

Channels and alliances Co-Alliance Life science Engineering 97

Tackle.io

MAY 16, 2023

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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Co-Alliance Channels and alliances Ecosystems Finance 52

PartnerTap

FEBRUARY 20, 2024

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. We need to change this – your customer is the shared customer.

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Co-Alliance Channels and alliances Credit Ecosystems 130

Zift Solutions

OCTOBER 16, 2023

Channel-driven organizations have traditionally focused on nurturing sales partners. However, in the new era of partner ecosystems, another group of partners strategic alliances are gaining increased attention for their ability to drive sales and customer retention. What Are Strategic Alliances?

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Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

ZinFi

MARCH 5, 2025

A Partner Ecosystem is an essential strategy for businesses looking to grow and expand their market influence. Non-transacting partners include referral partners, technology alliances, industry influencers, and strategic consultants. Recognizing partner contributions is another critical aspect of maintaining a strong Partner Ecosystem.

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Tackle.io

AUGUST 15, 2023

For companies that already have established routes to market (direct, channel, PLG, etc.), We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent. Keep Learning: Leveraging Co-Sell with the Cloud Providers to Scale Revenue 4.

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Co-Alliance Channels and alliances Ecosystems Legal 98

Mindmatrix

JANUARY 6, 2022

Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.

Channels and alliances 98

Channels and alliances Co-Alliance Channel alliances Utilities 98

Zift Solutions

JANUARY 11, 2023

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Here’s a quick recap: What is a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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Tackle.io

NOVEMBER 7, 2022

These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS, Google Cloud, Microsoft, and IBM Red Hat. . BOISE, Idaho — Nov.

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Co-Alliance Channels and alliances Finance Ecosystems 98

Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Mindmatrix

AUGUST 6, 2024

Next-gen PRM and Channel Marketing Software Provider, Mindmatrix announced a strategic partnership with e2open which promises to revolutionize the way businesses approach channel solutions.

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Mindmatrix

MARCH 1, 2024

Leading sales ecosystem, next-gen PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. in relation to the solution they are pitching.

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Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Tackle.io

JUNE 9, 2023

Although Cloud Marketplaces — and your listing — are an essential part of the revenue puzzle, they’re actually pieces of a larger Cloud go-to-market strategy, which is a strategy for leveraging the Cloud Provider ecosystems to drive revenue. They view the Marketplace as a series of check-boxes on the way to co-sell,” he says.

Co-Alliance 98

Co-Alliance Channels and alliances Strategic partnership Credit 98

ZinFi

DECEMBER 14, 2022

Onboarding Partner Ecosystems to Achieve Loyalty Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys to discuss how the practice of Partner onboarding is rapidly evolving driving brand relevancy and loyalty. Partner Relationship Management solutions can help you define and serve your partner ecosystem.

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Ecosystems Co-Alliance Channels and alliances Value creation 52

ZinFi

JULY 2, 2024

The Evolution and Importance of Partner Ecosystem Welcome to our latest podcast series of ZINFIs Feet on the Street, where we dive deep into the evolving world of partner ecosystems. He highlights the need for localized innovation and regional strategic alliances to navigate this new landscape.

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Ecosystems Co-Alliance Strategic alliances Channels and alliances 52

ZinFi

AUGUST 19, 2024

Partner ecosystems have become more critical than ever in today’s rapidly changing business environment. The concept of a partner ecosystem is not new, but its significance has grown exponentially due to globalization, technological advancements, and shifting market dynamics.

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Conflict resolution and communication Ecosystems Co-Alliance Channels and alliances 52

ZinFi

NOVEMBER 24, 2024

5 Trends Reshaping Partner Ecosystems in 2025 In this enlightening episode, Sugata Sanyal , CEO of ZINFI, hosts Jay McBain , Chief Analyst at Canalys, and Darryl Oliver , Director of Ingram Micro Cloud, to discuss five pivotal trends driving transformation within partner ecosystems as we approach 2025.

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Ecosystems Co-Alliance Channels and alliances Collaboration 52

Mindmatrix

AUGUST 29, 2024

In today’s competitive business landscape, channel partnerships have emerged as a crucial strategy for driving growth and expanding market reach. However, the path to forming successful channel partnerships is not always straightforward. However, not all channel partnerships are created equal.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Retail 52

PLM Alliances

MAY 4, 2021

In our second Channel Chat episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , VP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

Co-Alliance 52

Co-Alliance Channels and alliances Channel management Ecosystems 52

PLM Alliances

AUGUST 21, 2022

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Engineering 52

Tackle.io

NOVEMBER 16, 2023

As always, Tackle will be there, so be sure to drop by Booth # 259 or drop by our meeting space at the Grand Lux in the Venetian and say hello! Whether you’re a seasoned Marketplace and co-selling expert or a newbie, there are plenty of sessions (and networking opportunities) to attend this year. – 4:30 p.m.

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Co-Alliance Channels and alliances Government Strategic partnership 59

Mindmatrix

MARCH 30, 2023

In the B2B space, sales ecosystems have undergone a significant transformation over the years. However, in today’s highly competitive business landscape, modern sales ecosystems have emerged, which are driven by many-to-many interactions happening between the various participants of the modern sales ecosystems.

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Ecosystems Co-Alliance Channels and alliances Marketing alliance 40

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

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Channel management Successful channels Channels and alliances Co-Alliance 59

Mindmatrix

JANUARY 25, 2024

In the B2B space, sales ecosystems have undergone a significant transformation over the years. However, in today’s business landscape, sales ecosystems have emerged which are driven by many-to-many interactions happening among all of the participants. The concept of sales ecosystems is not new.

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Ecosystems Co-Alliance Channels and alliances Collaboration 45

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Have a term sheet for channel partners.

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Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Zift Solutions

NOVEMBER 8, 2023

For instance, a supplier might co-host a webinar with a partner who has a niche market reach, blending their product expertise with the partner’s audience knowledge. Effective co-branding, for instance, is a stalwart of with-partner marketing. ’ But there’s a silver lining.

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Zift Solutions

MARCH 16, 2022

In addition to learning from experts, industry leaders, and innovators, channel events provide valuable networking time with presenters and guests, opening the door to future collaboration opportunities. Find Zift Solutions at These 2022 Channel Events Heading to any of the following 2022 channel events? April 11 th Where?

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Channels and alliances Co-Alliance Channel leadership Successful channels 52

TIM Review

APRIL 29, 2021

Shaped by a common focal offering, MaaS essentially defines an ecosystem (Adner, 2017; Jacobides et al., To realize the focal offering requires several mutually supporting, firm-level value propositions (VPs) among diverse stakeholders that need to be aligned in a way that supports the overall ecosystem objective (Eggert et al.,

Ecosystems 59

Ecosystems Co-Alliance Construction Channels and alliances 59

Magnetrix

SEPTEMBER 7, 2022

The evolution of partnerships and ecosystems. The shift to the ecosystem model. Gauging the health of the ecosystem – how it impacts the success of partnerships. Establishing a Partner Ecosystem. Traditional metrics don’t apply when measuring the success of your ecosystem. Conclusion. Closing comments.

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