Mindmatrix Blog

APRIL 16, 2025

With the explosion of data, shifting customer expectations, and the complexity of managing multiple collaborators, Artificial Intelligence (AI) has emerged as a vital enabler. Implementing AI in partnership ecosystems enhances collaboration, decision-making, and performance optimization. Alignment across teams is critical.

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Channel Insider

JANUARY 8, 2025

Sahoo will lead strategy and collaborate with key leadership across the globe to identify and execute opportunities to further develop the companys Xvantage platform. We want to become the platform ecosystem that enables the entire channel, from partners to vendors, that drives value for everyone, Sahoo said.

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CoSell

JULY 13, 2020

As PRM has grown from ‘rare’ to ‘expected,’ sales leaders are seeing ways to link up an opportunity for partner planning, sales enablement, incentives, co-selling, co-marketing, and management. No doubt, you are seeing areas of opportunity for more collaboration. PRM and Co-Selling is the writing on the wall.

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ISTO / IEEE

NOVEMBER 3, 2022

We have a tremendous opportunity with the IMPALA Consortium to collaborate and incorporate advanced analytics capabilities to drive innovation and advancement of Quality Assurance across the pharmaceutical industry.” IEEE-ISTO provides today’s industry alliances and trade associations with turnkey legal and operational support.

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Tackle.io

MAY 16, 2023

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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PartnerTap

FEBRUARY 20, 2024

This is co-selling. Evolving your sales process from Random Acts of Co-Selling to a high-performing and scalable co-sell motion with thousands of partners isn’t easy, but we have built a playbook to guide companies through this transformation process. A customer-centric approach is critical for co-selling to be able to scale.

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CoSell

DECEMBER 22, 2020

If you’re a leader in collaborative selling, you want to find people with similar cultures, and experiences. Look for partners who share complementary capabilities, collaborative mindset, and domain expertise. Offering Partners: This includes a collaborative set of partners that develop, sell, deliver, and service offerings.

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ZinFi

MARCH 5, 2025

A Partner Ecosystem is an essential strategy for businesses looking to grow and expand their market influence. Non-transacting partners include referral partners, technology alliances, industry influencers, and strategic consultants. Partner engagement is essential for ensuring long-term collaboration and consistent results.

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EGA

JULY 16, 2022

Never in our history have people, products, and data been more connected on a global scale than today – allowing access to new markets, ideas, and collaboration partners. The post How to thrive in a hyper-connected world as a business leader appeared first on Executive Growth Alliance. How can leaders become future-ready?

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ZinFi

MARCH 11, 2025

Instead, they must build and nurture a robust partner ecosystem for collaboration, innovation, and enhanced customer value. A partner ecosystem is a network where tech vendors, integrators, and experts collaborate on development, marketing, and sales. This article looks at how partner ecosystems have changed.

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ZinFi

AUGUST 19, 2024

Partner ecosystems have become more critical than ever in today’s rapidly changing business environment. The concept of a partner ecosystem is not new, but its significance has grown exponentially due to globalization, technological advancements, and shifting market dynamics.

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Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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ZinFi

NOVEMBER 24, 2024

5 Trends Reshaping Partner Ecosystems in 2025 In this enlightening episode, Sugata Sanyal , CEO of ZINFI, hosts Jay McBain , Chief Analyst at Canalys, and Darryl Oliver , Director of Ingram Micro Cloud, to discuss five pivotal trends driving transformation within partner ecosystems as we approach 2025.

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Mindmatrix

MARCH 1, 2024

Leading sales ecosystem, next-gen PRM and partner marketing solutions provider, Mindmatrix, takes the lead in Solution Ecosystem Enablement by helping build solution-based Marketplaces and ecosystems that drive better business outcomes. Additionally, Mindmatrix Bridge harnesses the power of AI across various modules.

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Phoenix Consulting Group

AUGUST 17, 2020

Finding your “North Star” is a concept co-opted from agile methodology. And as enterprise business models evolve to ecosystem business models, finding a North Star becomes even more crucial. Ecosystems, after all, are not managed by command and control. As recently published in Forbes.com. Avoid the ego-system trap.

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Zift Solutions

JANUARY 11, 2023

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Here’s a quick recap: What is a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Channel Insider

SEPTEMBER 30, 2024

The ConnectWise veteran previously served as president, chief operating officer, executive VP of strategy and acquisitions, VP of worldwide channels and alliances, VP of worldwide channel sales, and director of worldwide channel. She’s joining New Relic from Veeam, where she was Vice President of Global Channel and Alliances.

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Mindmatrix

FEBRUARY 15, 2024

Pittsburgh, PA: Mindmatrix, the leading provider of sales ecosystem enablement , next-gen PRM and partner marketing solutions, announces the release of its latest product feature: the Collaboration Module. These discussions can be tagged and grouped into different categories for ease of reference at a later time.

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Channel Insider

APRIL 19, 2022

The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. Digital Workplace : Service desk support, messaging, collaboration, and hybrid workspaces. It’s as close to a one-stop-shop partner as imaginable. Table Of Contents.

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ZinFi

FEBRUARY 21, 2025

In todays fast-moving business world, companies depend on a partner ecosystem to increase sales, expand market reach, and improve customer experiences. A strong partner ecosystem encourages teamwork, innovation, and efficiency, helping businesses grow faster. What is a Partner Ecosystem? Heres how businesses can benefit: 1.

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ZinFi

DECEMBER 14, 2022

Onboarding Partner Ecosystems to Achieve Loyalty Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys to discuss how the practice of Partner onboarding is rapidly evolving driving brand relevancy and loyalty. Partner Relationship Management solutions can help you define and serve your partner ecosystem.

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Mindmatrix

JANUARY 25, 2024

In the B2B space, sales ecosystems have undergone a significant transformation over the years. However, in today’s business landscape, sales ecosystems have emerged which are driven by many-to-many interactions happening among all of the participants. The concept of sales ecosystems is not new.

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Mindmatrix

MARCH 30, 2023

In the B2B space, sales ecosystems have undergone a significant transformation over the years. However, in today’s highly competitive business landscape, modern sales ecosystems have emerged, which are driven by many-to-many interactions happening between the various participants of the modern sales ecosystems.

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Zift Solutions

NOVEMBER 8, 2023

For instance, a supplier might co-host a webinar with a partner who has a niche market reach, blending their product expertise with the partner’s audience knowledge. Effective co-branding, for instance, is a stalwart of with-partner marketing. ’ But there’s a silver lining.

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Mindmatrix

JANUARY 6, 2022

Co-branded assets. By providing partners with co-branded marketing and sales assets that allow the channel partners to leverage the company’s brand, while also putting their brand in front of the end customers. is a unified platform built to engage and enable your entire direct, channel, alliance partner ecosystem.

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TIM Review

APRIL 29, 2021

Shaped by a common focal offering, MaaS essentially defines an ecosystem (Adner, 2017; Jacobides et al., To realize the focal offering requires several mutually supporting, firm-level value propositions (VPs) among diverse stakeholders that need to be aligned in a way that supports the overall ecosystem objective (Eggert et al.,

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Magnetrix

SEPTEMBER 7, 2022

The evolution of partnerships and ecosystems. The shift to the ecosystem model. Gauging the health of the ecosystem – how it impacts the success of partnerships. Establishing a Partner Ecosystem. Traditional metrics don’t apply when measuring the success of your ecosystem. Conclusion. Closing comments.

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ZinFi

DECEMBER 9, 2024

How to Start and Scale Partner Ecosystems In this episode, Sugata Sanyal , CEO of ZINFI, talks with Eleanor Thompson , founder of Branchworks, about the crucial steps in establishing and expanding a partner ecosystem. Unlock the Power of a Thriving Partner Ecosystem.

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Mindmatrix

MAY 16, 2023

With the rise of modern sales ecosystems, where multiple stakeholders and channels play a crucial role, traditional PRM software platforms fall short. By providing a unified platform for communication, knowledge sharing, and resource access, a next-gen PRM fosters seamless collaboration and strengthens relationships within the ecosystem.

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Mindmatrix

NOVEMBER 9, 2023

Personalized video assets are one of the many industry-firsts by Mindmatrix Pittsburgh, PA: Partner marketing and sales enablement service provider, Mindmatrix has taken its platform Bridge’s personalized asset generation and co-branding capabilities to a whole new level with its video personalization feature.

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Mindmatrix

FEBRUARY 13, 2024

Partners can easily configure their own profiles in the partner locator by adding information such as: Logos Contact information Detailed and brief description of the products/services offered The partner profiles in the partner locator can be linked to co-branded microsites, landing pages, social media profiles of the partners, etc.,

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Zift Solutions

OCTOBER 16, 2023

However, in the new era of partner ecosystems, another group of partners strategic alliances are gaining increased attention for their ability to drive sales and customer retention. Partner ecosystems are networks of businesses that rely on each other to enhance their offerings, improve their reach and drive revenue growth.

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Tackle.io

JUNE 16, 2023

In a nutshell, Cloud GTM is made up of buyer data, co-sell, and Marketplace, all of which require ISVs to balance technology, strategy, and partnerships to drive sales through the clouds. That last component — partnerships — usually falls under the purview of the alliances team.

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Mindmatrix

MARCH 4, 2024

Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services. These strategic alliances empower technology companies to leverage the expertise and reach of established resellers to penetrate new markets efficiently.

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Mindmatrix

MAY 13, 2024

Mindmatrix , a leading provider of next-generation Partner Relationship Management (PRM) , partner marketing , and channel sales ecosystem enablement solutions, has announced the launch of a cutting-edge partner profiling feature within its flagship PRM software , Mindmatrix Bridge. About Mindmatrix Mindmatrix Bridge 5.0

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Mindmatrix

AUGUST 6, 2024

This collaboration brings together the strengths of both companies to offer comprehensive end-to-end channel solutions by integrating each company’s respective channel and partner platforms. About Mindmatrix Mindmatrix Bridge 5.0 is more than a partner relationship management (PRM) or channel marketing (TCMA) platform.

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