Tackle.io

AUGUST 15, 2023

We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent. If the sales team isn’t bought in, deals won’t be taken through Marketplace and they won’t engage with cloud counterparts to co-sell. This is true of any go-to-market strategy.

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Co-Alliance Channels and alliances Ecosystems Legal 52

Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. An SPP links up to a partnering program identified in your company’s OPP.

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Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

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Co-Alliance Channels and alliances Engineering Legal 52

Mindmatrix

FEBRUARY 21, 2024

Mindmatrix, the premier provider of sales ecosystem enablement , next-gen PRM and partner marketing solutions, today announced that Avalara, Inc., With over 1,200 signed integrations with widely used business systems, Avalara boasts an expansive partner ecosystem. About Mindmatrix Mindmatrix Bridge 5.0 Mindmatrix Bridge 5.0

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Co-Alliance Partnering capability and readiness Channels and alliances Ecosystems 45

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

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Channel management Successful channels Channels and alliances Co-Alliance 59

Mindmatrix

JUNE 20, 2024

These partners can include suppliers, distributors, strategic alliances, joint ventures, and other entities that play a role in the business ecosystem. This can include product documentation, marketing materials, training modules, and support channels. Why Partner Engagement Matters 1.

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Co-Alliance Channels and alliances Risk mitigation Strategic alliances 59

PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Chaneltivity

JUNE 26, 2024

Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

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Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

ZinFi

MARCH 20, 2023

Channel management is a discipline in management science in which a vendor organization or brand creates, captures, and fulfills market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor. Consider frequently including assets like web pages, documents, and videos.

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Magnetrix

JUNE 24, 2021

That's a challenge that most of us face in running a channel business as you're building, growing and maintaining your ecosystem. Are you going to co-sell? But one thing we weren't doing that I hadn't even thought about applying was a term sheet, like you would use in a tech alliance partnership.

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Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. How many listings? We had no tribal knowledge.

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Channels and alliances Co-Alliance Finance Credit 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

SEPTEMBER 12, 2022

She’s the head of VC & startup ecosystems for the Americas at Google Cloud. But so I was on this panel down in Miami, there was a first ever conference for this group called Partnership Leaders, which is a pretty cool group, for those of you that are in Alliance’s persona on the call today. Got to have innovation.

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Credit Co-Alliance Ecosystems Channels and alliances 52

Tackle.io

JUNE 9, 2021

co-founder Brian Denker. Work habits, hot buttons, family, expectations, quirks, communication preferences…all in well-written documents or slides. (If From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. like a guide to working with a colleague.

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Co-Alliance Channels and alliances Credit Legal 52

Mindmatrix Blog

APRIL 10, 2025

Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.

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Mindmatrix Blog

APRIL 24, 2025

Multi-partner collaboration is an essential strategy for alliance-driven growth. With companies forming complex ecosystems, solution selling with multiple partners brings exponential value but also unique coordination challenges. To address these, a deliberate and disciplined alliance management framework is crucial.

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Conflict resolution and communication Collaboration Co-Alliance Channels and alliances 52

Mindmatrix Blog

APRIL 30, 2025

With ecosystems growing in size and complexity, empowering partners through consistent training, communication, and support becomes challenging. For example: A Value-Added Reseller (VAR) may be onboarded through co-selling enablement. Partner enablement is one of the most crucial areas undergoing AI-driven transformation.

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