Impartner

MAY 28, 2020

Like CRM, PRM and channel management technologies are systems of record that companies use to manage their entire channel ecosystem, which represent 75 percent or more of revenue for most corporations,” said Impartner CMO Kerry Desberg. Rod Baptie , President and Founder, Baptie & Co. Cassandra Gholston , CEO, PartnerTap.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Chaneltivity

JUNE 26, 2024

Trish Rilling , Founder of Grititude, points out, “One of the biggest benefits to having a partner portal is that it gives you a 10,000-foot view of what’s going on in your partner ecosystem. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

TIM Review

JANUARY 31, 2021

Commercialization involves all interactions with internal and external actors that will generate inputs such as alliances and partnerships that will be transformed into outputs, such as a new market or sales growth. Interdependence, perception, and investment choices: An experimental approach to decision making in innovation ecosystems.

Government 52

Government Co-Alliance Engineering Telecommunications 52

Mindmatrix

JANUARY 7, 2025

Mindmatrix has formed a strategic partnership with e2open , the connected supply chain SaaS platform with the largest multi-enterprise network, to provide high-tech, industrial, and automotive companies with a platform to manage their channel operations, enabling customers to drive growth through every channel touchpoint.

Co-Alliance 52

Co-Alliance Channels and alliances High tech Channel alliances 52