Mindmatrix

APRIL 30, 2024

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. These partnerships, however, are complex and multifaceted, requiring more than just traditional Partner Relationship Management (PRM) software platforms to thrive.

Ecosystems 45

Ecosystems Telecommunications Retail Channels and alliances 45

Impartner

JUNE 3, 2016

Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.

Ecosystems 40

Ecosystems Channels and alliances Co-Alliance Strategic alliances 40

Mindmatrix

APRIL 1, 2024

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52