Mindmatrix

MAY 20, 2024

Some of the disparities could be misalignment in the rev share model, joint value proposition, or internal processes for running co-marketing activities. Intellectual property disputes: Clarify ownership and usage rights of technology to prevent legal conflicts. Mutual Buy-in You must qualify to quantify.

Fintech 52

Fintech Co-Alliance Banking Channels and alliances 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Mindmatrix

APRIL 1, 2024

Seek legal counsel to ensure that the agreement is comprehensive and legally binding. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Tackle.io

AUGUST 15, 2023

Top sellers get every function of their org on board From the C-suite to the sales team to ops, legal, finance, marketing… Cloud GTM is a route to market that requires all hands on deck. We often see Alliances teams driving this initiative on their own which, in the long-term, leaves them without the required support to even make a dent.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Legal 52

Tackle.io

SEPTEMBER 28, 2023

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

Co-Alliance 52

Co-Alliance Channels and alliances Engineering Legal 52

Tackle.io

OCTOBER 26, 2022

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. Today, everyone acknowledges that ecosystems and Marketplaces are the future and they need to figure out how to be part of this future. In 2018, we were trying to convince people Marketplaces were a thing.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Ecosystems 52

ZinFi

MAY 29, 2017

Market through channel marketing programs, on the other hand, refer to programs designed to engage partners in various end-user-oriented activities related to solution campaigns, alliance campaigns, new product launches and the like. that note, its important to remember that most business alliances are global.

Channels and alliances 52

Channels and alliances Co-Alliance Legal System integrators 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

ZinFi

MARCH 20, 2023

Channel management is a discipline in management science in which a vendor organization or brand creates, captures, and fulfills market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor. distribution partnersto make sure products are available and returns are properly managed.

Channel management 52

Channel management Channels and alliances Credit Finance 52

Tackle.io

SEPTEMBER 22, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. People just kind of, have tolerated the inefficiency in the B2B ecosystem around e-commerce. Lastly, I’m from one of the B towns of Cloud, Buffalo, New York.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

OCTOBER 27, 2021

Our co-founders are from Boise, Idaho. I was in leadership roles in Sales and in International Sales, as well as Business Development & Alliances. People just kind of, have tolerated the inefficiency in the B2B ecosystem around e-commerce. Lastly, I’m from one of the B towns of Cloud, Buffalo, New York.

Channels and alliances 52

Channels and alliances Co-Alliance Partnering capability and readiness Ecosystems 52

Tackle.io

SEPTEMBER 1, 2021

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. How many listings? We had no tribal knowledge.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Engineering 52

ZinFi

MARCH 22, 2024

Engagement with the tech community through hackathons, webinars, and tech talks can also enhance a brands visibility and position it as an integral part of the tech ecosystem. Strategies to improve this collaboration include joint campaigns, co-branding efforts, and shared events.

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

AUGUST 31, 2022

billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?

Finance 52

Finance Credit Co-Alliance Utilities 52

Tackle.io

SEPTEMBER 21, 2021

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 85

Channels and alliances Co-Alliance Finance Legal 85

Tackle.io

JUNE 30, 2023

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Clearly, economic headwinds seem to have little effect on the growth of Cloud Marketplaces and cloud ecosystems.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

APRIL 28, 2022

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Ecosystems Engineering 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem.

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

OCTOBER 25, 2022

About half of respondents held titles in Alliances, Channel, and Partner Management. Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. .

Channels and alliances 52

Channels and alliances Co-Alliance Finance Legal 52

Tackle.io

JUNE 9, 2021

co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers.

Co-Alliance 52

Co-Alliance Channels and alliances Credit Legal 52

Mindmatrix Blog

APRIL 10, 2025

Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.

Alliance management 52

Alliance management Ecosystems Conflict resolution and communication Co-Alliance 52

Mindmatrix Blog

APRIL 24, 2025

Multi-partner collaboration is an essential strategy for alliance-driven growth. With companies forming complex ecosystems, solution selling with multiple partners brings exponential value but also unique coordination challenges. To address these, a deliberate and disciplined alliance management framework is crucial.

Conflict resolution and communication 52

Conflict resolution and communication Collaboration Co-Alliance Channels and alliances 52