Chaneltivity

JANUARY 13, 2025

Members of the partner team need to be the ultimate liaisons: They need to work closely with marketing to throw events, launch joint campaigns, and publish co-marketable collateral. Working closely with engineering and product will help you design robust partner training and communicate changes to partners early.

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Engineering 52

ZinFi

MARCH 22, 2024

Introduction to B2B Marketing In the rapidly evolving business world, understanding the nuances of B2B (Business-to-Business) marketing is becoming increasingly crucial, especially for companies aiming to excel in the high-tech industry. Why is B2B marketing important for high-tech manufacturers?

High tech 52

High tech Partnering capability and readiness Channels and alliances Collaboration 52

Chaneltivity

JUNE 26, 2024

While a partner portal may have features like marketing development funds and co-branded collateral , they are more of a repository for marketing information. You and your partners will actually launch co-marketing email or ad campaigns through martech software. A marketing platform. A quoting system.

Partnering capability and readiness 52

Partnering capability and readiness Co-Alliance Channels and alliances Alliance management 52

Impartner

MARCH 11, 2015

SALT LAKE CITY, UTAH — MARCH 11, 2015 — TreeHouse Interactive™ ( www.treehousei.com ), the technology leader in SaaS-based partner relationship management (PRM) , announced today that Kennet Partners and co-investor Joe Wang have acquired majority ownership of the software company. Automated MDF/Co-op Management. Lead Distribution.

Co-Alliance 40

Co-Alliance Channels and alliances Engineering High tech 40

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

TIM Review

JANUARY 31, 2021

Interest in conceptualizing the innovation process has received attention by researchers from multiple disciplines such as technology management, engineering, and strategy. Innovation processes have been the subject of studies by researchers from multiple disciplines, such as technology management, engineering, and strategy.

Government 52

Government Co-Alliance Engineering Telecommunications 52