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Corporatepartnerships people are unique. Some of the biggest challenges in corporatepartnerships are the myths and inaccurate assumptions about what constitutes a partnership and what a partner is willing to do for your non-profit. It’s not the best use of a partnershipmanager to scrounge free stuff.
Good leadership is critically important to light the fire for successful corporatepartnerships. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. Sign up to our weekly newsletter.
Corporatepartnerships are at a tipping point in Australia and around the world. As a partnershipmanager you have the ability to influence and enable companies to demonstrate how they create social good, rather than just talk about it. Yell it with me, nobody puts corporatepartnerships in the corner anymore.
In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Clearly, it’s important for income generators (fundraisers/corporatepartnershipmanagers/BDMs) to know the difference. The result?
When you’re working hard to build great corporatepartnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. Collaboration. The enemy sits behind you”.
The focus on immediate revenue at the expense of impact is killing growth and reducing the ambitions for corporatepartnerships. That means a focus on funding for ongoing programs and creating products to sell to corporates. You can get a corporate to buy a sponsorship package, but how will that advance your core mission?
When organisations ask partnership people to focus on bringing in corporate money, they miss the point. Whilst cash helps to grease the wheels of operations, that’s not what partnerships are all about. Think of your partnerships team. This is a great opportunity to leverage your corporate partners and their expertise.
Cons The main drawback for matched corporate donations is that they are often transactional, not relationship driven. The longer-term value of a corporatepartnership is in growing the relationship, not settling for a series of one-off donations. Timing is another major issue.
Not having enough time in the day is the most common challenge facing corporatepartnerships professionals. By mapping your current partnerships against the Boston Matrix (image below), you can see…. Difficult conversations are bound to occur in even the most collaborative and authentic of partnerships.
If your non-profit organisation wants to grow, then you’ll need to put a spark back into the partnership. Partnershipmanagers often feel pressure to come up with the ideas by themselves, as part of good account management. You probably have a diverse portfolio of corporate partners. Include your colleagues.
It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporatepartnerships success is impossible. When an existing partner stopped engaging with the hospice, she knew the partnership was in danger. Be tenacious.
Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporatepartnership is relevant to the pandemic so it’s part of their recovery plan. Strengthen your partnerships temple. Build personal relationships.
We thought we would put a spotlight on 5 amazing fundraisers and ask them ‘Why did they become a corporate fundraiser?’ ’ Daisy Wilson, CorporatePartnerships Lead, Dementia UK. Denise Cranston, PartnershipsManager, Remarkable Partnerships. My fundraising days started when I was five.
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