Remove Collaboration Remove Partnering capability and readiness Remove Partnership management
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Influencer + affiliate: The growth strategy most brands overlook

Impact

Ready to rethink everything you assumed about this growth tactic? Ongoing relationship focus: Contrary to popular belief, successful integration of these strategies requires ongoing relationship management and active collaboration. The real magic lies in nurturing authentic connections and fostering genuine collaboration.

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Introducing Prospects: a more effective tool for partner recruitment 

Impact

You typically grow an affiliate program by optimizing existing partnerships or recruiting new partners. Many brands manually track their partnership recruitment progress, making it challenging to scale. These errors lead to an awkward interaction with the partner—and can leave them feeling undervalued.

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How to start a partnership marketing program

Impact

You may need to update leadership on how things have evolved since the early days of affiliate marketing or demonstrate how and why the modern partnership economy is collaborative, mutual, and transparent. Did you know high-maturity partnership programs contribute 28 percent of overall company revenues? Get my free guide.

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Seven ways to pay influencers today and tomorrow

Impact

Download: Seven ways to pay influencers tod ay and tomorrow Learn all about structuring influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. At the same time, marketers need to take a more individualized approach across their network of influencer partners. Get my free guide].

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impact.com / creator brings the first fully integrated influencer platform to market

Impact

Today impact.com has launched impact.com / creator , a new influencer marketing platform that empowers advertisers to discover, create, manage, and scale full-funnel influencer marketing programs from a single interface. The creator economy is estimated to be worth more than $100 billion.

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7 ways to pay influencers today and tomorrow

Impact

Learn all about the ways to structure influencer payments, which kind is best for you, and how to be ready for the future of influencer campaigns. Brands began to offer store credit and rebating rewards for their partners to get around an Advertising Standards Authority (ASA) ruling and also make posts appear more authentic.

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Charting 2024: Heeling into partnerships and inspiring innovation for strategic growth

Impact

I’m truly thankful for the chance to collaborate with such a talented team of over 1,000 impact.com colleagues spread across several offices around the world — from New York to Cape Town to Tokyo. But they do have the ability to form a more authentic connection with their target customer through partnerships.