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Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

It needs to inspire your potential partners and describe the clear end point for success. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. Sign up to our weekly newsletter. Email address: First name.

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Opposition or allies? Managing your internal stakeholders

Stellar Partnerships

You can build more clarity by sharing latest news with your colleagues, making your pipeline and corporate targets transparent for everyone and sharing partnership successes. Collaboration. Great solutions and innovative ideas come from collaboration. The key to collaboration is communication.

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Get connected: The benefits of REST APIs and how to use them in partnership marketing 

Impact

In this blog, you’ll learn how REST APIs can benefit partnership marketing programs and how to start with existing impact.com APIs. Key takeaways from this blog REST APIs streamline partnership management by automating data integration across platforms.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Partnership success story: How Skyscanner ensured a perfect partnerships program take off. As the leading travel search engine, Skyscanner found success by powering Microsoft’s Bing Flights with native software integration and increased brand awareness with content creators. Discover more.

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Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. Be collaborative. Be tenacious.

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How to recruit the right content creators for your brand

Impact

Take SleekMakeUP’s partnership with beauty influencer FATOU : FATOU uses tutorial-style content to showcase the brand’s products and inspire her audience to recreate the look. This collaboration blends flawlessly with the rest of her content. These metrics can include follower count, demographics, engagement rates, and more.

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Ultimate guide to partnership marketing

Impact

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.