Remove Corporate partnerships Remove Partner ready Remove Partnership strategies
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SOME Roads Lead to Corporate Partnerships

Be Partner Ready

Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But here’s the thing: partnerships aren’t plug-and-play. MORE INFO HERE.

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READY, STEADY WOAH HOLD YOUR HORSES!

Be Partner Ready

When embarking on a corporate partnerships strategy, it’s critical to know that there are two levels of readiness. Often when non-profits and social enterprises consider commencing a corporate partnerships strategy, their first action is to ask the board for contacts within the business sector.

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FAMOUS FLOPS (AND A LESSON IN HOW TO AVOID ONE)

Be Partner Ready

The Edsel's story serves as a cautionary tale about the importance of readiness and doing your homework. Embarking on a corporate partnerships strategy without prior preparation can also result in failure, even for an established non-profit. Non profits that fail at corporate partnerships often do so for the same reasons.

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LESSONS LEARNED FROM A GIANT ‘LIQUORISH ALL SORTS’ SCULPTURE

Be Partner Ready

Standing back, admiring my Alice-in-wonderland-esque sculpture, it dawned on me that the path to success – whether it be a giant liquorish all sorts sculpture or winning a corporate partnership – is very much the same. To win corporate partnerships your organisation must be prepared.

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ASKING QUALITY QUESTIONS

Be Partner Ready

Let’s look at a few, in relation to corporate partnerships. Q “WHY do we want corporate partnerships?” Q “WHO is going to drive the corporate partnerships strategy?” ” is a better question than ‘who on our board has corporate contacts?”

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WINTER: A TIME TO REFLECT

Be Partner Ready

If you’re reflecting on your corporate partnershipsstrategy, now is an ideal time for a review. It’s only then that you know the value of your brand and your assets and can articulate what you can offer in return (a partnership is, of course, a two-way exchange of benefit). You’re in luck!

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KNOW THYSELF – THE PATH TO WISDOM

Be Partner Ready

The SWOT A that our students have just completed is a Corporate Partnerships SWOT A , and the benchmark for them is their Corporate Partnerships Intention. Want to know if your organisation is ready to implement a corporate partnerships strategy? Take our Readiness Q&A to find out.