Remove Channel strategies Remove Co-Alliance Remove Ecosystems
article thumbnail

Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately

Magnetrix

The evolution of partnerships and ecosystems. The shift to the ecosystem model. Gauging the health of the ecosystem – how it impacts the success of partnerships. Establishing a Partner Ecosystem. Traditional metrics don’t apply when measuring the success of your ecosystem. Conclusion. Closing comments.

article thumbnail

Mindmatrix launches Partner Marketing University & Certification Course

Mindmatrix

We have worked with and educated tens of thousands of Partnership and Channel professionals, and commonality across nearly 100%, is that they learn as they grow. Partner Marketing is more important than ever to every vendor’s partnering, ecosystem and channel strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Channel Chats Episode 2: Partner Insights From a Cloud Leader

PLM Alliances

In our second Channel Chats episode, The Spur Group's CMO, Richard Flynn, is joined by Snowflake's Colleen Kapase , SVP WW Partners & Alliances. Highlights of the conversation include: What's unique about channel management at Snowflake. Co-selling versus re-selling with partners. Aligning channel and field sales.

article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

article thumbnail

The Role of Influencers in Channel Marketing

Mindmatrix

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

article thumbnail

3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.

article thumbnail

Six Disciplines of Successful Channel Management

PLM Alliances

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.