CoSell

DECEMBER 22, 2020

Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Identifying A Target Partner Ready for picking your target partners? Every top performer has a unique set of criteria to identify target partners. Jot down a draft set of criteria.

Partnering capability and readiness 130

Partnering capability and readiness Co-Alliance Partner ready Retail 130

Be Partner Ready

NOVEMBER 18, 2024

You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there.

Corporate partnerships 130

Corporate partnerships Partnership strategies Partnership success Collaboration 130

IBM Business Partners

JUNE 15, 2023

​ Anycloud is committed to being a stable and reliable provider of partner-ready cloud SaaS offerings delivered with simplicity and scalability​ Whether you are a small business or a large corporation, ACB365 can scale to meet your needs.

Channels and alliances 64

Channels and alliances Partner ready Legal Strategic partnership 64

Phoenix Consulting Group

SEPTEMBER 3, 2021

That is the point where you can start thinking about scaling and extending your sales motion through partners. The Only Partner-Ready Checklist You Need. Gary and I have developed a Partner-ready checklist to help evaluate a company’s readiness to partner.

Partner ready 52

Partner ready Successful channels Engineering Collaboration 52

Be Partner Ready

APRIL 2, 2024

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution.

Corporate partnerships 245

Corporate partnerships Partnership strategies 245

Be Partner Ready

DECEMBER 11, 2023

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled.

Banking 246

Banking 246

Be Partner Ready

AUGUST 22, 2023

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance).

Government 237

Government Legal Energy 237

Be Partner Ready

AUGUST 11, 2024

Sorry Lao Tzu, I know the journey begins with a single step but preparation is vital. It’s been a tumultuous year for me, so a few weeks ago, I decided to escape Melbourne’s bitter winter. I booked a holiday to Bali. My dear friend Susan, was there for work. We always have a good laugh, and a laugh was exactly what I needed.

Corporate partnerships 130

Corporate partnerships Credit 130

Channel Incentive Best Practices

NOVEMBER 5, 2020

Firstly, they will have revenue responsibility which takes them into numerous internal sales meetings, “w ar rooms ” and into customer sales engagement (with partners). Secondly, their time will be stretched across departments to ensure the organization is fully “ Partner-ready ” (to support partners in sales initiatives).

Partner ready 98

Partner ready Government 98

Phoenix Consulting Group

NOVEMBER 23, 2021

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

Credit 97

Credit Alliance management Partner ready System integrators 97

Be Partner Ready

OCTOBER 26, 2022

Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Why is it my fave?

Banking 246

Banking 246

Be Partner Ready

MAY 21, 2024

Partnering with Lifeline since 2021, they’ve made a significant financial commitment, initiated campaigns, and leveraged their digital channels, retail outlets, suppliers, and sporting ambassadors to champion mental health and raise funds.

Retail 130

Retail Government Collaboration 130

Be Partner Ready

SEPTEMBER 26, 2022

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). As a reminder, the 4 purses are: 1) HR (Human Resources), 2) Philanthropy, 3) CSR (Corporate Social Responsibility), and 4) Marketing.

Energy 246

Energy Engineering 246

Be Partner Ready

OCTOBER 11, 2022

This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

Legal 243

Legal Government Energy 243

Be Partner Ready

SEPTEMBER 16, 2022

In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.

Government 246

Government Collaboration 246

Be Partner Ready

MAY 6, 2024

In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Philanthropy means ‘love of mankind’, capitalism means ‘an economic system controlled by private owners for profit’ Quite different.

Corporate partnerships 130

Corporate partnerships Partnership management Legal Collaboration 130

Be Partner Ready

APRIL 29, 2024

Some phrases just become part of everyday language. Many come from Shakespeare but occasionally a comedian says something so funny it’s embraced by the world over. John Cleese is a comedian best known for (TV show) Fawlty Towers but before that he was in a group called Monty Python, with 4 other comic geniuses.

Legal 130

Legal Collaboration Government 130

Be Partner Ready

APRIL 22, 2024

It’s no secret that recruitment and retention of talented people within the non-profit sector is challenging. Staff turnover in 2023 was at 9% [1] (working with non-profits for almost 30 years, I reckon it’s much higher).

Corporate partnerships 130

Corporate partnerships Collaboration 130

Be Partner Ready

APRIL 15, 2024

It was 2018. I was burned out and on the verge of walking away from the business I’d built up over 23 years. I’d moved from Melbourne to a small country town in Victoria (for love and a balanced lifestyle). Let the team go, working alone for the first time in years, struggling with technology & loneliness.

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Be Partner Ready

JULY 19, 2022

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!) have you changed the way you purchase products?

Banking 246

Banking Credit 246

Be Partner Ready

JULY 3, 2022

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not? You can spend it on whatever is a priority, and often it’s the ‘not very sexy’ things like staff training & salaries, rent, IT improvements, infrastructure etc.

Government 246

Government 246

Be Partner Ready

MARCH 25, 2024

When the Barbie movie first came out, I was hesitant to go see it. Then my friends – from ages 14 – 70 - kept saying “Have you seen Barbie? It’s fantastic! It’s not what you expect!” ” The Barbie movie broke 17 box office records.

Corporate partnerships 130

Corporate partnerships Collaboration 130

Phoenix Consulting Group

JUNE 13, 2022

Getting to scale means creating repeatability in the business and for your partners. In our continuing Partner-Ready Series, my colleague, Gary Lam and I have repeatedly underscored the importance of creating a repeatable sales model.

Co-Alliance 52

Co-Alliance Partner ready Government 52

Be Partner Ready

APRIL 12, 2022

You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging.

Corporate partnerships 246

Corporate partnerships Banking Partnership strategies 246

Be Partner Ready

FEBRUARY 11, 2024

Our new Conscious Consumer research (download free here ) reveals that Australians are most inclined to switch brands to support a cause in the ‘everyday food items’ category.

Retail 130

Retail Collaboration 130

Be Partner Ready

DECEMBER 7, 2021

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active.

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Be Partner Ready

NOVEMBER 15, 2021

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if buying a product or service, they’d rather buy from companies doing good.

Collaboration 242

Collaboration 242

PLM Alliances

OCTOBER 24, 2024

These incentives are all about getting a partner ready around a specific solution. Demand generation incentives are usually part of a deal registration system and help offset a partner’s cost of sales. This could be an incentive to sell a product or win a specific customer on a targeted account list.

Ecosystems 52

Ecosystems Partnering capability and readiness Partner ready Finance 52

Be Partner Ready

JULY 5, 2021

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

Corporate partnerships 246

Corporate partnerships Partnership strategies Government 246

Be Partner Ready

JUNE 3, 2024

It’s my time to light the fire, cook a hearty curry, and savour a glass of Pinot Noir. And head to bed early! For centuries, Winter has been a natural season for introspection. As nature rests and animals hibernate, humans often cocoon and reflect on life and work.

Corporate partnerships 100

Corporate partnerships Energy Partnership strategies Government 100

Be Partner Ready

AUGUST 27, 2023

In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre.

Legal 130

Legal 130

Be Partner Ready

JULY 20, 2023

There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon). If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences.

Co-Alliance 130

Co-Alliance Legal Collaboration 130

Be Partner Ready

JUNE 18, 2023

Let’s demystify a term that frequently makes headlines but is often misunderstood: recession. It’s easy to get sucked into doom and gloom thinking, which can erode your confidence when approaching corporates and undermine your negotiation.

Banking 130

Banking Energy Corporate partnerships Retail 130

PLM Alliances

AUGUST 21, 2022

That means: Training the right individuals at partner organizations. In developing partner readiness plans, it’s imperative to keep the partner’s perspective in mind. With the right information. At the right time. In an effective format (that’s also cost-effective).

Partnering capability and readiness 52

Partnering capability and readiness Partner ready 52

PLM Alliances

AUGUST 21, 2022

That means: Training the right individuals at partner organizations. In developing partner readiness plans, it’s imperative to keep the partner’s perspective in mind. With the right information. At the right time. In an effective format (that’s also cost-effective).

Partnering capability and readiness 52

Partnering capability and readiness Partner ready 52

Phoenix Consulting Group

NOVEMBER 15, 2021

Previously on this Channel Jumpstart blog series, Gary Lam and I have discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

Channels and alliances 52

Channels and alliances Credit Alliance management Partner ready 52

Be Partner Ready

JULY 16, 2020

My favourite science communicator Carl Sagan once said “somewhere, something incredible is waiting to be known” Market research, a little like marketing & branding, is vital to corporates and brands but its often considered a luxury by non-profit management. Non-profits, like companies, exist to solve a problem.

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Government 230