Be Partner Ready

APRIL 2, 2024

It’s the 1950’s. The era of pointy boobs, Good Housekeeping, tv dinners, Marlon Brando and Elizabeth Taylor. Ford is one of the most successful car companies in the world, due to Henry Ford’s invention of the moving assembly line. In the fifties, Ford was riding the wave of the industrial revolution.

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Corporate partnerships Partnership strategies 245

Chaneltivity

DECEMBER 20, 2024

Our partner had the staffing and infrastructure to jump in and provide support right away, which allowed us to deliver results on time and secure future business with that client. Without a partner ready to scale up as needed, we could have missed that opportunity.

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Construction Partner ready Channel management 52

Be Partner Ready

JULY 5, 2021

You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course.

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Corporate partnerships Partnership strategies Government 246

Be Partner Ready

FEBRUARY 20, 2022

Bully Zero is a small charity that punches way above its weight. They educate and advocate to prevent and reduce bullying across Australia, delivering their programs to schools and workplaces across Australia.

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Corporate partnerships Partnership strategies Collaboration 49

Be Partner Ready

DECEMBER 11, 2023

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled.

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Banking 246

Be Partner Ready

DECEMBER 7, 2021

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active.

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APRIL 12, 2022

You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging.

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Corporate partnerships Banking Partnership strategies 246

Be Partner Ready

MAY 3, 2022

A standout partnership that emerged during the pandemic was Reckitt’s alliance with the quiet achiever - Meals on Wheels Australia. It was topical, beautifully executed and a perfect alignment of goals. Meals on Wheels delivers more than 14.8 million meals to elderly Australians a year.

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Be Partner Ready

JULY 19, 2022

To say the pandemic changed many things is an understatement. The way we work, socialise, the way we shop, and for many things, there’s no going back to ‘normal’ Given that going out to shop was a risk to our health (especially if buying toilet rolls!) have you changed the way you purchase products?

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Banking Credit 246

Be Partner Ready

OCTOBER 26, 2022

Concluding our blog series about The Four Corporate purses (budgets) that changemakers can tap into. Check out the previous blogs exploring purses 1 , 2 & 3. Let’s dive into my favourite purse – MARKETING. Why is it my fave?

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Banking 246

Be Partner Ready

SEPTEMBER 26, 2022

In my previous blog , I revealed the four distinct purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash (yes, I put cash second, more on that later). As a reminder, the 4 purses are: 1) HR (Human Resources), 2) Philanthropy, 3) CSR (Corporate Social Responsibility), and 4) Marketing.

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Be Partner Ready

JULY 3, 2022

“I don’t want more untied money” said no-one working within a non-profit, ever. Untied money into a non-profit is gold, is it not? You can spend it on whatever is a priority, and often it’s the ‘not very sexy’ things like staff training & salaries, rent, IT improvements, infrastructure etc.

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Government 246

Be Partner Ready

SEPTEMBER 16, 2022

In over two decades of matchmaking companies with causes, I’ve witnessed a consistent error that non-profits make which prevents them from even securing a meeting with a prospective corporate partner.

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Government Collaboration 246

Be Partner Ready

OCTOBER 11, 2022

This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing.

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Legal Government Energy 243

Be Partner Ready

NOVEMBER 15, 2021

Despite living in a COVID bubble for the past year, Australian consumers have come out swinging in favour of companies that support charities. 62% of Australians say that during COVID, they’ve re-evaluated their priorities in life, and if buying a product or service, they’d rather buy from companies doing good.

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Collaboration 242

Be Partner Ready

AUGUST 22, 2023

In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance).

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Government Legal Energy 237

Be Partner Ready

JULY 16, 2020

My favourite science communicator Carl Sagan once said “somewhere, something incredible is waiting to be known” Market research, a little like marketing & branding, is vital to corporates and brands but its often considered a luxury by non-profit management. Non-profits, like companies, exist to solve a problem.

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Government 230

Be Partner Ready

AUGUST 4, 2020

Although the road ahead is going to be challenging, we all know that it’s vital that changemakers adopt an abundance mindset if they intend to pursue corporate partnerships.

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Corporate partnerships Collaboration 217

Be Partner Ready

MAY 31, 2020

My dear friend Susan Ryan, a brilliant artist and business coach, said this to me in the early days of Cavill + Co. It became a favourite saying, one that my students loved. But like all sayings, it took me experiencing it to truly get it.

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Be Partner Ready

AUGUST 11, 2020

The Board has legal obligations to ensure your organisation is fulfilling its purpose, remains solvent, meets obligations and will ultimately be responsible for dealing with any ramifications from a corporate partnership.

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Corporate partnerships Legal 200

Channel Incentive Best Practices

NOVEMBER 5, 2020

Firstly, they will have revenue responsibility which takes them into numerous internal sales meetings, “w ar rooms ” and into customer sales engagement (with partners). Secondly, their time will be stretched across departments to ensure the organization is fully “ Partner-ready ” (to support partners in sales initiatives).

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Partner ready Government 98

Be Partner Ready

AUGUST 17, 2020

We’re now two months into our program and I thought you might find it valuable for me to share some of the key takeaways I’ve learned whilst completing the Modules along with the students.

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Collaboration 189

Be Partner Ready

OCTOBER 29, 2020

A much publicised and powerful partnership that got it right on so many levels, is Nestle’s KitKat and the R U OK? The alignment between a chocolate bar that is synonymous with ‘taking a break’ and a mental health organisation that encourages the question ‘R U OK?’

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PLM Alliances

OCTOBER 24, 2024

These incentives are all about getting a partner ready around a specific solution. Demand generation incentives are usually part of a deal registration system and help offset a partner’s cost of sales. This could be an incentive to sell a product or win a specific customer on a targeted account list.

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Ecosystems Partnering capability and readiness Partner ready Finance 52

Phoenix Consulting Group

NOVEMBER 23, 2021

Previously on this #partnerreadiness blog series, Gary Lam and I discussed the importance of creating a partner program , and how to ensure your company’s culture is indeed partner-friendly. In this article, we focus on the next element in partner readiness.

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Credit Alliance management Partner ready System integrators 97

Phoenix Consulting Group

DECEMBER 20, 2021

Welcome back to our Partner Readiness series, where Gary Lam and I share actionable insights to help you develop your partner program. In the previous article, we discussed the importance of creating a repeatable sales model. This makes it a perfect segue for our next topic: Lighthouse reference Accounts. What are they?

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Partner ready Ecosystems 52

Phoenix Consulting Group

SEPTEMBER 3, 2021

That is the point where you can start thinking about scaling and extending your sales motion through partners. The Only Partner-Ready Checklist You Need. Gary and I have developed a Partner-ready checklist to help evaluate a company’s readiness to partner.

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Partner ready Successful channels Engineering Collaboration 52

Be Partner Ready

DECEMBER 12, 2024

Recently celebrating 29 years of matchmaking companies to charities through my business, Cavill + Co, and with the year ending, I’ve been reflecting on my career and life. Over the years, I’ve weathered several crises: the dot-com crash of 2000, the GFC of 2008, and the lingering economic impacts of COVID.

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Corporate partnerships Finance Energy Government 130

Be Partner Ready

AUGUST 11, 2024

Sorry Lao Tzu, I know the journey begins with a single step but preparation is vital. It’s been a tumultuous year for me, so a few weeks ago, I decided to escape Melbourne’s bitter winter. I booked a holiday to Bali. My dear friend Susan, was there for work. We always have a good laugh, and a laugh was exactly what I needed.

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Corporate partnerships Credit 130

Be Partner Ready

MAY 21, 2024

Partnering with Lifeline since 2021, they’ve made a significant financial commitment, initiated campaigns, and leveraged their digital channels, retail outlets, suppliers, and sporting ambassadors to champion mental health and raise funds.

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Be Partner Ready

APRIL 22, 2024

It’s no secret that recruitment and retention of talented people within the non-profit sector is challenging. Staff turnover in 2023 was at 9% [1] (working with non-profits for almost 30 years, I reckon it’s much higher).

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Corporate partnerships Collaboration 130

Be Partner Ready

APRIL 29, 2024

Some phrases just become part of everyday language. Many come from Shakespeare but occasionally a comedian says something so funny it’s embraced by the world over. John Cleese is a comedian best known for (TV show) Fawlty Towers but before that he was in a group called Monty Python, with 4 other comic geniuses.

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Legal Collaboration Government 130

Be Partner Ready

MAY 6, 2024

In part 1 ( read here ) I explained the difference between the words Philanthropy and Capitalism, Collaboration and Partnership, all Greek words popularised by the Romans. Philanthropy means ‘love of mankind’, capitalism means ‘an economic system controlled by private owners for profit’ Quite different.

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Corporate partnerships Partnership management Legal Collaboration 130

Be Partner Ready

APRIL 15, 2024

It was 2018. I was burned out and on the verge of walking away from the business I’d built up over 23 years. I’d moved from Melbourne to a small country town in Victoria (for love and a balanced lifestyle). Let the team go, working alone for the first time in years, struggling with technology & loneliness.

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MARCH 25, 2024

When the Barbie movie first came out, I was hesitant to go see it. Then my friends – from ages 14 – 70 - kept saying “Have you seen Barbie? It’s fantastic! It’s not what you expect!” ” The Barbie movie broke 17 box office records.

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Corporate partnerships Collaboration 130

Phoenix Consulting Group

MAY 8, 2024

In earlier installments of our Partner-Ready blog series, we discussed the importance of a repeatable sales model and a repeatable delivery model. Both of these elements are relevant to partner economics. In other words, how do your partners make money?

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Partner ready Ecosystems System integrators 52

Be Partner Ready

FEBRUARY 11, 2024

Our new Conscious Consumer research (download free here ) reveals that Australians are most inclined to switch brands to support a cause in the ‘everyday food items’ category.

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Retail Collaboration 130